30 Years of Adventure in Spain
RocRoi (rocroi.com) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Travel & Hospitality brands, Sports & Fitness brands, in the 92nd percentile of 20050 Travel & Hospitality brands.
RocRoi is a Spain-based active tourism company offering guided adventure activities such as rafting, canyoning, via ferratas, and paragliding. With over 30 years of experience, it operates in notable outdoor destinations including Andorra and Vall de Boí, providing equipment-included, professionally guided experiences for adventure seekers and outdoor enthusiasts visiting Spain's natural landscapes.
| Brand Name | RocRoi |
|---|---|
| Domain | rocroi.com |
| Industry | Travel & Hospitality, Sports & Fitness |
| Main Competitors | Kaioka Adventure (70/100), Vertige Aventure, Ara Valls, Global Rafting, Rafting Llavorsí, Outventure (44/100) |
Moz Domain Authority 43/100 vs category average 43 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,784,224 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
RocRoi appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Adventure activities in Spain: rafting, canyoning, via ferratas, paragliding and more. Over 30 years of experience in active tourism." (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js, WordPress.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter), YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is RocRoi?", Claude could not identify the brand as of November 2026. I don't recognize RocRoi, likely because it's a small or new company in the Travel & Hospitality space without significant presence in my training data.
When asked "Best brands similar to RocRoi?", Claude would not surface RocRoi as of November 2026. I can't recommend a company I don't have verified information about.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
RocRoi's main competitors in Travel & Hospitality: Kaioka Adventure (70/100), Outventure (44/100).
Sources: Brand Analyzer scan
RocRoi has limited AI-search visibility, scoring 43/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 48, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: RocRoi official site
RocRoi scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Travel & Hospitality options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: RocRoi official site
RocRoi can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: RocRoi official site
RocRoi scores 43/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
RocRoi has a limited AI-visibility profile at 43/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (35/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,784,224 (Tranco) and a Moz Domain Authority of 43/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check (November 2026), Claude could not identify RocRoi from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
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