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Roe (roe.ru) scores 60 out of 100 on Brand Analyzer, placing it in the Developing tier among Government brands, Manufacturing brands, Other brands, in the 8th percentile of 12959 Government brands.
Roe (roe.ru) is the official website of Rosoboronexport, Russia's sole state intermediary for the export of military and defense products. The company provides comprehensive defense and security solutions to foreign government structures, armed forces, and enterprises worldwide. It positions itself as a leading Russian intermediary in the international arms trade, showcasing modern defense technologies and discussing cooperation on new developments at international exhibitions.
| Brand Name | Roe |
|---|---|
| Domain | roe.ru |
| Industry | Government, Manufacturing |
| Main Competitors | Lockheed Martin (83/100), BAE Systems, Thales Group (84/100), Rheinmetall (82/100), Norinco (55/100), Israel Aerospace Industries (77/100), Leonardo S.p.A. (88/100), Raytheon Technologies (RTX) (80/100) |
Moz Domain Authority 56/100 vs category average 47 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #151,918 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Roe appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Рособоронэкспорт обсудит сотрудничество по новейшим разработкам на выставке 15 / 06 / 2026 Главная новость" (Meta description: 15 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Roe?", Claude could not identify the brand as of October 2026. I don't genuinely recognize a company called "Roe" at roe.ru in the government space, possibly because it's a small or regional Russian organization with limited international web presence.
When asked "Best brands similar to Roe?", Claude would not surface Roe as of October 2026. I can't recommend a company I don't have verified information about.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Roe's main competitors in Government: Lockheed Martin (83/100), Thales Group (84/100), Rheinmetall (82/100), Norinco (55/100), Israel Aerospace Industries (77/100).
Sources: Brand Analyzer scan
Roe (roe.ru) is the website of Rosoboronexport, the single state-owned intermediary organization in Russia responsible for exporting military and defense products to foreign governments and armed forces.
Sources: Roe official site
Roe has limited AI-search visibility, scoring 26/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 22, recommendation 37). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Roe official site
Rosoboronexport facilitates the export of Russian military and defense equipment, negotiating and managing deals with foreign governments, armed forces, and enterprises. It promotes Russian defense technologies internationally, organizes participation in arms exhibitions, and discusses cooperation on new defense developments with potential buyers.
Sources: Roe official site
Roe scores 37/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Roe official site
Roe can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Roe official site
Rosoboronexport offers comprehensive defense and security solutions, including military and defense products and related services, for foreign government and military clients. It represents Russian-made defense technologies and equipment at international markets and exhibitions.
Sources: Roe official site
The organization's clients are foreign government structures, armed forces, and enterprises interested in purchasing Russian military and defense products.
Sources: Roe official site
Rosoboronexport is known for being Russia's exclusive state intermediary for arms exports, representing the country's defense industry at international exhibitions and managing government-to-government deals for military equipment and technology.
Sources: Roe official site
Roe scores 26/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Roe has a weak AI-visibility profile at 26/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (37/100) and its weakest is trust (22/100). It benefits from a global traffic rank of #151,918 (Tranco), a Moz Domain Authority of 56/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check (October 2026), Claude could not identify Roe from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Roe: RecyclingMarkets.net (60/100), Rakkestad kommune (60/100), Ville de Sainte-Julie (60/100), SCGOV (60/100).
A step up - brands to learn from: ZIA (71/100), ZEW - Leibniz-Zentrum für Europäische Wirtschaftsforschung (71/100).
Category leader: ABC News (96/100).
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