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Rohlik.cz (rohlik.cz) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among E-commerce brands, Food & Beverage brands, in the 88th percentile of 29070 E-commerce brands.
Rohlik.cz is a Czech online supermarket founded in 2016 and headquartered in Prague. It delivers fresh groceries and other food products directly to customers' homes, aiming to save them time and the inconvenience of traditional in-store shopping. The company positions itself as a fast and convenient alternative to brick-and-mortar supermarkets, offering products at comparable prices, including discounts on private-label and organic (BIO) goods. It primarily targets urban customers and families in the Czech Republic. The company was founded and is led by Tomáš Čupr, who serves as CEO.
| Brand Name | Rohlik.cz |
|---|---|
| Domain | rohlik.cz |
| Industry | E-commerce, Food & Beverage |
| Founded | 2016 |
| Headquarters | Prague |
| Parent Company / Owner | Tomáš Čupr |
| CEO | Tomáš Čupr |
| Main Competitors | Košík.cz, Tesco Online, Lidl Plus / Lidl Online, Billa Online, Globus Online, Wolt Market (84/100), Picnic (77/100), HelloFresh (92/100) |
Ranked #88,901 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Rohlik.cz has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Zapomeňte na těžké tašky, fronty u pokladen a povadlou zeleninu. Čerstvé a kvalitní potraviny vám dovezeme až ke dveřím." (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, FAQ schema, og:title, og:description, og:image, og:type, Twitter cards, canonical.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is CS-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js, Cloudflare.
Social footprint: verified profiles on Facebook, Instagram, YouTube, X (Twitter), GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Rohlik.cz?", Claude could identify the brand as of November 2026. Rohlik.cz is a Czech online grocery delivery service that lets customers order fresh food and household items for fast, often same-day delivery, founded in Prague by Tomas Cupr. It has expanded beyond the Czech Republic into markets like Germany, Austria, and Hungary, positioning Best known for Fast, often same-day online grocery delivery in Central Europe.
When asked "Best brands similar to Rohlik.cz?", Claude would recommend Rohlik.cz as of November 2026. It's one of the leading and most recognizable online grocery delivery platforms in the Czech Republic and Central Europe, so it's relevant when discussing top e-grocery brands in that region.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Rohlik.cz's main competitors in E-commerce: Wolt Market (84/100), Picnic (77/100), HelloFresh (92/100).
Sources: Brand Analyzer scan
Rohlik.cz is a Czech online supermarket and grocery delivery service, founded in 2016 and headquartered in Prague. It operates as an e-commerce platform in the food and beverage sector, delivering fresh groceries and household products directly to customers' homes. The company was founded by and is led by CEO Tomáš Čupr. Rohlik.cz positions itself as a replacement for traditional in-store grocery shopping, aiming to offer the same quality and pricing as physical supermarkets while adding the convenience of home delivery.
Sources: Rohlik.cz official site
Rohlik.cz has moderate AI-search visibility, scoring 64/100 on Brand Analyzer's AI visibility composite (visibility 71, trust 44, recommendation 76). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Rohlik.cz official site
Rohlik.cz was founded in 2016. Rohlik.cz operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Rohlik.cz is headquartered in Prague. Rohlik.cz operates in the E-commerce category.
Sources: Wikidata
Rohlik.cz operates an online grocery store that allows customers to order fresh food and other household products through its website or app, which are then delivered directly to their homes. It aims to replace the need for in-person supermarket visits by offering comparable pricing to physical stores, along with its own private-label and BIO (organic) product lines, often at discounted prices. The service focuses on speed and convenience of delivery.
Sources: Rohlik.cz official site
Rohlik.cz offers online grocery shopping with home delivery of fresh food and everyday household products. Its offerings include fresh produce, and other grocery items, as well as its own private-label products and BIO (organic) product lines, often available at discounted prices compared to standard offerings.
Sources: Rohlik.cz official site
Rohlik.cz scores 76/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Rohlik.cz official site
Rohlik.cz can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Rohlik.cz official site
Rohlik.cz is known for being one of the first and most prominent online grocery delivery services in the Czech Republic, offering fast home delivery of fresh food and groceries. It is recognized for positioning itself as a convenient alternative to traditional supermarket shopping, with pricing comparable to physical stores and its own range of private-label and organic products.
Sources: Rohlik.cz official site
Rohlik.cz is owned by or part of Tomáš Čupr. Rohlik.cz operates in the E-commerce category.
Sources: Wikidata
Rohlik.cz is used primarily by urban customers and families in the Czech Republic who want to save time and avoid the inconvenience of traditional in-person grocery shopping, such as carrying heavy bags or waiting in checkout lines. It appeals to people seeking convenient, fast delivery of fresh and quality food products directly to their homes.
Sources: Rohlik.cz official site
Rohlik.cz is popular because it offers a convenient alternative to traditional grocery shopping by delivering fresh, quality food products directly to customers' doors, helping urban customers and families save time. Its value proposition includes delivery at prices comparable to physical stores, along with discounts on private-label and BIO (organic) products, which appeals to shoppers seeking both convenience and value.
Sources: Rohlik.cz official site
Rohlik.cz scores 64/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Rohlik.cz has a moderate AI-visibility profile at 64/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (76/100) and its weakest is trust (44/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #88,901 (Tranco). In a live check, Claude could already identify Rohlik.cz from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Rohlik.cz: Roger Dean (84/100), Rodd & Gunn (84/100), ROTOR (84/100), Routific (84/100).
A step up - brands to learn from: Zoom (91/100), Zappos (91/100).
Category leader: DHL (97/100).
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