Jij. Wij. De maatschappij.
De Rooyse Wissel (rooysewissel.nl) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, Non-profit brands, Government brands, in the 33rd percentile of 15065 Healthcare brands.
De Rooyse Wissel is a Dutch forensic psychiatric institution that treats and cares for patients with severe psychiatric disorders within the forensic care chain. It offers care ranging from clinical and outpatient treatment to supervised housing, aiming to help patients return safely and responsibly to society. The organization emphasizes mutual trust and an open, non-conventional approach, positioning itself as contributing to a safer society through respectful and courageous treatment methods.
| Brand Name | De Rooyse Wissel |
|---|---|
| Domain | rooysewissel.nl |
| Industry | Healthcare, Non-profit |
| Main Competitors | Pompestichting (71/100), FPC Dr. S. van Mesdag, Van der Hoeven Kliniek, FPC Veldzicht, GGzE Forensische Zorg |
Moz Domain Authority 4/100 vs category average 41 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Over ons Bij de Rooyse Wissel behandelen en verplegen we patiënten met ernstige psychiatrische problematieken. Dat doen we op basis van wederzijds vertrouwen. We hanteren een open …" (No meta description. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: WordPress, Ghost.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, LinkedIn, YouTube; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is De Rooyse Wissel?", Claude could identify the brand as of October 2026. De Rooyse Wissel is a Dutch forensic psychiatric center (TBS-kliniek) located in Venray, providing treatment and security for patients with a TBS order, often involving serious mental illness combined with criminal offenses. Best known for being one of the Netherlands' forensic psychiatric hospitals treating TBS patients.
When asked "Best brands similar to De Rooyse Wissel?", Claude would recommend De Rooyse Wissel as of October 2026. It's a well known institution within the Dutch forensic mental healthcare system, so it would come up naturally alongside other TBS clinics like Pompestichting or Van der Hoeven Kliniek.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
De Rooyse Wissel has low AI-search visibility, scoring 16/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 24, recommendation 37). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: De Rooyse Wissel official site
De Rooyse Wissel scores 37/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: De Rooyse Wissel official site
De Rooyse Wissel offers forensic care services including clinical (inpatient) psychiatric treatment, ambulant (outpatient) treatment, and supervised or assisted living (begeleid wonen) for patients with severe psychiatric problems within the forensic care system.
Sources: De Rooyse Wissel official site
De Rooyse Wissel is a Dutch forensic psychiatric care organization that treats and nurses patients with severe psychiatric problems within the forensic care sector.
Sources: De Rooyse Wissel official site
De Rooyse Wissel provides forensic mental health care across nearly the entire treatment chain, including clinical treatment, outpatient (ambulant) care, and supervised housing for patients with severe psychiatric conditions, with the goal of enabling safe and responsible reintegration into society.
Sources: De Rooyse Wissel official site
De Rooyse Wissel can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: De Rooyse Wissel official site
De Rooyse Wissel's services are used by patients with severe psychiatric problems who are part of the forensic care chain, as well as by healthcare staff and external partners involved in their treatment and reintegration into society.
Sources: De Rooyse Wissel official site
De Rooyse Wissel is known for its forensic psychiatric treatment approach that combines mutual trust with an open, non-conventional working method, aiming to help patients with serious psychiatric problems safely reintegrate into society.
Sources: De Rooyse Wissel official site
De Rooyse Wissel scores 16/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
De Rooyse Wissel has a weak AI-visibility profile at 16/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (37/100) and its weakest is visibility (0/100). It benefits from open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 4/100. In a live check, Claude could already identify De Rooyse Wissel from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to De Rooyse Wissel: Rock Health (73/100), Ripple Neuro (73/100), ROSEROSESHOP (73/100), RSL Australia (73/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).
Category leader: Booksy (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.