Open source crypto portfolio tracker, locally
rotki (rotki.com) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Finance brands, SaaS brands, Technology brands, in the 59th percentile of 12876 Finance brands.
rotki is an open source, local-first cryptocurrency portfolio tracker that connects to exchanges, wallets, and DeFi protocols to decode transaction history and generate profit and loss reports for tax purposes. Unlike cloud-based alternatives, rotki stores and encrypts user financial data locally on the user's own device rather than on company servers, positioning itself as a privacy-focused tool for crypto investors, DeFi users, and privacy-conscious individuals who want portfolio tracking without surrendering their data to third-party cloud services.
| Brand Name | rotki |
|---|---|
| Domain | rotki.com |
| Industry | Finance, SaaS |
| Main Competitors | Koinly (82/100), CoinTracker (85/100), CoinTracking (85/100), CoinLedger (85/100), Blockpit (82/100), Accointing (69/100) |
Moz Domain Authority 28/100 vs category average 40 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #2,431,663 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Open source, local-first crypto portfolio tracker. Connect exchanges, wallets and DeFi, decode your history and create profit and loss reports, privately." (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 3 JSON-LD block(s), Organization schema, FAQ schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on GitHub, X (Twitter), LinkedIn, Instagram, YouTube; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is rotki?", Claude could identify the brand as of October 2026. rotki is an open-source portfolio tracking and accounting tool for cryptocurrency users that emphasizes local-first, privacy-respecting data handling, letting users track balances, trades, and taxes across multiple exchanges and wallets without sending their financial data to a t Best known for privacy-focused, open-source crypto portfolio and tax tracking where data stays local on the user's machine.
When asked "Best brands similar to rotki?", Claude would recommend rotki as of October 2026. It's a solid, well-known option for users who specifically want crypto portfolio tracking with strong privacy guarantees compared to cloud-based alternatives.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
rotki's main competitors in Finance: Koinly (82/100), CoinTracker (85/100), CoinTracking (85/100), CoinLedger (85/100), Blockpit (82/100).
Sources: Brand Analyzer scan
rotki offers a crypto portfolio tracking application that connects to exchanges, wallets, and DeFi protocols. Its core features include aggregating holdings and transaction history across these sources, decoding on-chain activity, and generating profit and loss reports for tax purposes. The product is open source and operates on a local-first model, encrypting and storing data on the user's own device.
Sources: rotki official site
rotki is an open source, local-first crypto portfolio tracker. It allows users to connect exchanges, wallets, and DeFi positions to track their cryptocurrency holdings and activity. Unlike many competing tools, rotki stores and encrypts all data on the user's own device rather than on cloud servers, making privacy and data ownership central to its design.
Sources: rotki official site
rotki has limited AI-search visibility, scoring 44/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 59, recommendation 75). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: rotki official site
rotki connects to cryptocurrency exchanges, wallets, and DeFi protocols to aggregate a user's portfolio data. It decodes on-chain transaction history and uses this information to generate profit and loss reports, which can be used for tax reporting purposes. All of this processing and data storage happens locally on the user's device, encrypted, rather than on remote servers.
Sources: rotki official site
rotki scores 75/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority.
Sources: rotki official site
rotki is known for being an open source, privacy-focused alternative to cloud-based crypto portfolio and tax tracking tools. Its defining characteristic is the local-first architecture, which keeps users' financial and transaction data encrypted on their own device instead of being uploaded to a company's cloud infrastructure.
Sources: rotki official site
rotki can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: rotki official site
rotki is used by crypto investors, DeFi participants, and privacy-conscious individuals who need to track portfolios spanning multiple exchanges, wallets, and on-chain activity. These users typically also need to generate tax reports and prefer tools that do not require uploading their financial data to third-party cloud services.
Sources: rotki official site
rotki scores 44/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
rotki has a limited AI-visibility profile at 44/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (75/100) and its weakest is visibility (17/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #2,431,663 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and a low Moz Domain Authority of 28/100. In a live check, Claude could already identify rotki from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to rotki: Robin Hood Ventures (78/100), Moody's RMS (78/100), Rijksdienst voor Ondernemend Nederland (RVO) (78/100), RXIL (78/100).
A step up - brands to learn from: Zurich Insurance Group (81/100), Zoya (81/100).
Category leader: Stripe (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.