Draw your own line in the sand
ROXY (roxy.com) earns a Brand Analyzer score of 88 out of 100, placing it in the Strong Brand tier among Fashion & Apparel brands, Sports & Fitness brands, E-commerce brands. Among 1765 Fashion & Apparel brands analyzed, ROXY ranks in the 92nd percentile (category average 76, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 100/100, Digital Presence 100/100, Visual Identity 90/100, Messaging Clarity 95/100, Trust Foundation 93/100, AI Discoverability 92/100, Brand Authority 59/100.
ROXY is a women's sport clothing brand founded in 1990 and headquartered in Huntington Beach, California. Owned by Quiksilver, it designs and sells swimwear, surfwear, snowboard apparel, and activewear targeted at women and girls who engage in surf and snow culture. The brand combines fashion-forward design with performance-driven technical features, offering products such as bikinis and versatile lifestyle apparel through e-commerce and retail channels.
| Brand Name | ROXY |
|---|---|
| Domain | roxy.com |
| Industry | Fashion & Apparel, Sports & Fitness |
| Founded | 1990 |
| Headquarters | Huntington Beach |
| Parent Company / Owner | Quiksilver |
| Main Competitors | Billabong (84/100), Rip Curl (91/100), Volcom (88/100), O'Neill (88/100), Hurley (86/100), Patagonia (93/100), Quiksilver (90/100) |
Moz Domain Authority 65/100 vs category average 46 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #170,199 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
ROXY appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Draw your own line in the sand with ROXY swimwear and surfwear. We set the style with bikinis for wave chasers or laid-back sun-seekers as well as tech-packed active wear." (Meta description: 30 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
ROXY scores 60/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
ROXY has a moderate AI-visibility profile at 60/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (71/100) and its weakest is visibility (48/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #170,199 (Tranco) and a Moz Domain Authority of 65/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data. In a live check, Claude could already identify ROXY from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is ROXY?", Claude could identify the brand as of August 2026. ROXY is a women's fashion and lifestyle brand focused on surf, swim, and boardsport apparel, founded in 1990 as the female-focused counterpart to Quiksilver. It offers swimwear, activewear, footwear, and accessories with a beach and surf culture aesthetic. Best known for Being a leading women's surfwear and swimwear brand tied to surf and boardsport culture.
When asked "Best brands similar to ROXY?", Claude would recommend ROXY as of August 2026. ROXY is a well-known name in surf and beach lifestyle apparel, making it a natural mention alongside brands like Billabong or Rip Curl for similar styles.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
ROXY's main competitors include Billabong (84/100), Rip Curl (91/100), Volcom (88/100), O'Neill (88/100), Hurley (86/100). These companies compete in the Fashion & Apparel space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
ROXY and Patagonia are competitors in Fashion & Apparel. Brand Analyzer scores ROXY at 88/100 and Patagonia at 93/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to ROXY include Billabong (84/100), Rip Curl (91/100), Volcom (88/100), O'Neill (88/100), Hurley (86/100). Each is an established option in the Fashion & Apparel space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
ROXY offers women's and girls' swimwear (including bikinis), surfwear, snowboard apparel, and technical activewear designed for both performance and everyday style. Products are sold via the brand's e-commerce platform, roxy.com, catering to an active, outdoor-oriented lifestyle.
Sources: ROXY official site
ROXY is a women's sport clothing brand that designs and sells swimwear, surfwear, snowboard apparel, and activewear. Founded in 1990 and headquartered in Huntington Beach, California, it operates as a division of Quiksilver and focuses on apparel for women and girls involved in surf, snow, and beach lifestyles.
Sources: ROXY official site
ROXY has moderate AI-search visibility, scoring 60/100 on Brand Analyzer's AI visibility composite (visibility 48, trust 70, recommendation 71). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: ROXY official site
ROXY was founded in 1990. ROXY operates in the Fashion & Apparel category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
ROXY is headquartered in Huntington Beach. ROXY operates in the Fashion & Apparel category.
Sources: Wikidata
ROXY designs, produces, and sells women's and girls' apparel including bikinis, surfwear, snowboard clothing, and technical activewear. The brand markets and distributes these products through its e-commerce website and retail partners, combining style-driven design with performance features suited for active, outdoor lifestyles.
Sources: ROXY official site
ROXY scores 71/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Fashion & Apparel options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: ROXY official site
ROXY can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: ROXY official site
ROXY is used by women and girls who are interested in surfing, snowboarding, and beach culture, and who seek fashionable yet functional apparel and swimwear suited to an active lifestyle.
Sources: ROXY official site
ROXY is known for its bikinis and swimwear designed for surfing and beach activities, as well as its snowboard and lifestyle apparel that blend fashion with technical performance features. It is recognized as a leading women's brand within the surf and snow culture space, under the ownership of Quiksilver.
Sources: ROXY official site
ROXY is owned by or part of Quiksilver. ROXY operates in the Fashion & Apparel category.
Sources: Wikidata
Ranked closest to ROXY: Ritani (88/100), Prada (88/100), Smythson (88/100), Sotheby's (88/100).
A step up - brands to learn from: Zappos (91/100), Victorinox (91/100).
Category leader: Complex (97/100).