Servir les énergies d'aujourd'hui et de demain
Rubis (rubis.fr) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Energy & Utilities brands, in the 83rd percentile of 6862 Energy & Utilities brands.
Rubis is an independent energy group that distributes reliable energy supplies in more than 40 countries while also developing renewable electricity production. It serves governments, businesses, and consumers worldwide, positioning itself as an international energy distributor committed to supporting the energy transition through a combination of traditional energy distribution and renewable power generation.
| Brand Name | Rubis |
|---|---|
| Domain | rubis.fr |
| Industry | Energy & Utilities |
| Main Competitors | TotalEnergies (89/100), Vitol (84/100), SHV Energy (77/100), UGI Corporation, Puma Energy (86/100), World Fuel Services (76/100) |
Moz Domain Authority 39/100 vs category average 39 / leader 92 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,755,774 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Rubis has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Rubis est un groupe indépendant de premier plan dans le domaine de l’énergie. Nous distribuons des énergies fiables dans plus de 40 pays et produisons de l’électricité renouvelable…" (Meta description: 28 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FR-only, limiting citation in English-language AI answers.
Detected tech stack: Apache, WordPress.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube, GitHub; no detected presence on LinkedIn, Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Rubis?", Claude could identify the brand as of October 2026. Rubis is a French group specializing in the storage and distribution of petroleum products and LPG, operating through its main subsidiary Rubis Terminal (bulk liquid storage) and Rubis Energie (fuel and LPG distribution), with a strong presence in France, the Caribbean, and Afric Best known for Fuel and LPG distribution and storage, particularly in Caribbean and African markets.
When asked "Best brands similar to Rubis?", Claude would recommend Rubis as of October 2026. It's a well-established, publicly listed energy logistics company with a solid niche in fuel storage and LPG distribution, making it relevant for discussions of European or African energy distribution players.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Rubis's main competitors in Energy & Utilities: TotalEnergies (89/100), Vitol (84/100), SHV Energy (77/100), Puma Energy (86/100), World Fuel Services (76/100).
Sources: Brand Analyzer scan
Rubis has limited AI-search visibility, scoring 49/100 on Brand Analyzer's AI visibility composite (visibility 53, trust 39, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Rubis official site
Rubis scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Energy & Utilities options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Rubis official site
Rubis is an independent energy group that distributes energy products and produces renewable electricity. It operates internationally, serving more than 40 countries with reliable energy supply solutions.
Sources: Rubis official site
Rubis distributes reliable energy in over 40 countries and develops renewable electricity production, supporting both current energy needs and the broader transition to sustainable energy sources.
Sources: Rubis official site
Rubis can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Rubis official site
Rubis offers energy distribution services across more than 40 countries, along with renewable electricity production. The company focuses on providing reliable energy supply to meet the needs of governments, businesses, and consumers internationally.
Sources: Rubis official site
Rubis is known for being an independent, international energy distributor operating across more than 40 countries, combining traditional energy distribution with growing renewable electricity production.
Sources: Rubis official site
Rubis serves governments, businesses, and consumers in more than 40 countries who require reliable and sustainable energy supply solutions.
Sources: Rubis official site
Rubis scores 49/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Rubis has a limited AI-visibility profile at 49/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (53/100) and its weakest is trust (39/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #1,755,774 (Tranco). The main gaps holding it back: a low Moz Domain Authority of 39/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Rubis from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Rubis: Rubicon Water (82/100), Rolled Alloys (82/100), Safety-Kleen (82/100), Salzgitter AG (82/100).
A step up - brands to learn from: SUEZ (91/100), SLB (91/100).
Category leader: Electrek (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.