Portal properti andalan Indonesia
Rumah.com (rumah.com) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Real Estate brands, in the 89th percentile of 3678 Real Estate brands.
Rumah.com is an Indonesian online real estate portal that helps individuals and families search for, sell, and rent properties such as houses, apartments, and land. The platform provides property listings along with guides on buying and selling real estate. It positions itself as a trusted and experienced property portal in Indonesia, claiming more than 10 years of industry experience. Its target audience is Indonesian consumers navigating residential property transactions.
| Brand Name | Rumah.com |
|---|---|
| Domain | rumah.com |
| Industry | Real Estate |
| Main Competitors | Rumah123 (84/100), Lamudi Indonesia, 99.co Indonesia (73/100), OLX Indonesia (77/100) |
Moz Domain Authority 61/100 vs category average 37 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #523,580 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Rumah.com appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Dapatkan info seputar rumah dijual, cari kontrakan, sewa apartemen, dan jual tanah hanya di Rumah.com. Plus, panduan lengkap seputar jual beli properti." (Meta description: 22 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Rumah.com?", Claude could identify the brand as of September 2026. Rumah.com is a major online property portal in Malaysia that lists residential and commercial properties for sale and rent, connecting buyers, sellers, tenants, and agents. It's part of PropertyGuru Group, which acquired it to expand its presence in the Malaysian real estate mark Best known for Being one of Malaysia's leading property listing websites for buying, selling, and renting real estate.
When asked "Best brands similar to Rumah.com?", Claude would recommend Rumah.com as of September 2026. It's one of the most established and widely used property portals in Malaysia, so it would naturally come up alongside competitors like iProperty and PropertyGuru.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Rumah.com's main competitors in Real Estate: Rumah123 (84/100), 99.co Indonesia (73/100), OLX Indonesia (77/100).
Sources: Brand Analyzer scan
Rumah.com offers listings for houses for sale, rental properties including apartments and rented homes (kontrakan), and land for sale. It also provides complete guides covering various aspects of buying and selling property in Indonesia.
Sources: Rumah.com official site
Rumah.com is an online real estate portal in Indonesia that helps people find, sell, and rent properties such as houses, apartments, and land. It positions itself as a trusted and experienced property platform, with more than 10 years in the industry, and also provides guides on property transactions.
Sources: Rumah.com official site
Rumah.com has limited AI-search visibility, scoring 41/100 on Brand Analyzer's AI visibility composite (visibility 40, trust 34, recommendation 52). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Rumah.com official site
Rumah.com operates a property listing website where users can search for houses for sale, rental apartments, and land for sale in Indonesia. It also offers comprehensive guides related to buying, selling, and renting property, helping users navigate real estate transactions.
Sources: Rumah.com official site
Rumah.com scores 52/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Real Estate options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Rumah.com official site
Rumah.com is used by individuals and families in Indonesia who are looking to search for, sell, or rent properties such as houses, apartments, and land.
Sources: Rumah.com official site
Rumah.com is known for being a property portal in Indonesia that lists houses, apartments, and land for sale or rent, and for providing guidance content on property transactions to help users through the buying, selling, and renting process.
Sources: Rumah.com official site
Rumah.com can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Rumah.com official site
Rumah.com scores 41/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Rumah.com has a limited AI-visibility profile at 41/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (52/100) and its weakest is trust (34/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #523,580 (Tranco) and a Moz Domain Authority of 61/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Rumah.com from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Rumah.com: Rumah123 (84/100), Rentals United (84/100), Schoolhouse (84/100), Sharps (84/100).
A step up - brands to learn from: Veterans United Home Loans (91/100), Taskrabbit (91/100).
Category leader: SketchUp (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.