Situs Jual Beli Properti Terpercaya
Rumah.com (rumahdijual.com) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Real Estate brands, in the 54th percentile of 3676 Real Estate brands.
Rumah.com, also known as rumahdijual.com, is an Indonesian online real estate portal that helps users search for houses, apartments, and land for sale or rent. The platform also provides guides on buying and selling property. Positioned as a trusted property portal in Indonesia with over 10 years of experience, it targets individuals and families looking to buy, sell, or rent residential property across the country.
| Brand Name | Rumah.com |
|---|---|
| Domain | rumahdijual.com |
| Industry | Real Estate |
| Main Competitors | Rumah123 (84/100), Lamudi Indonesia, 99.co (73/100), OLX Indonesia (77/100) |
Moz Domain Authority 47/100 vs category average 37 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #4,178,503 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Dapatkan info seputar rumah dijual, cari kontrakan, sewa apartemen, dan jual tanah hanya di Rumah.com. Plus, panduan lengkap seputar jual beli properti." (Meta description: 22 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube, GitHub; no detected presence on LinkedIn, Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Rumah.com's main competitors in Real Estate: Rumah123 (84/100), 99.co (73/100), OLX Indonesia (77/100).
Sources: Brand Analyzer scan
Rumah.com has low AI-search visibility, scoring 19/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 29, recommendation 42). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Rumah.com official site
Rumah.com offers listings for houses and apartments for sale or rent, land for sale, and rental housing (kontrakan) search services. It also provides comprehensive guides and informational content covering the property buying and selling process in Indonesia.
Sources: Rumah.com official site
Rumah.com scores 42/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Real Estate options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Rumah.com official site
Rumah.com, operating also as rumahdijual.com, is an online property portal in Indonesia that connects buyers, sellers, and renters of houses, apartments, and land. It serves as a marketplace and information hub for real estate transactions across the country.
Sources: Rumah.com official site
Rumah.com provides an online platform where users can search for houses, apartments, land, and rental properties (kontrakan) throughout Indonesia. It also offers guides and information related to buying, selling, and renting property, helping users navigate the property transaction process.
Sources: Rumah.com official site
Rumah.com can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Rumah.com official site
Rumah.com is used by individuals and families in Indonesia who are looking to buy, sell, or rent houses, apartments, or land. This includes prospective homebuyers, property sellers, landlords, and renters seeking residential properties across the country.
Sources: Rumah.com official site
Rumah.com is known for being one of Indonesia's established property portals, offering listings for houses, apartments, and land for sale or rent, along with educational content on property transactions. It has operated for more than 10 years, building recognition as a go-to resource for property searches in Indonesia.
Sources: Rumah.com official site
Rumah.com scores 19/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Rumah.com has a weak AI-visibility profile at 19/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (42/100) and its weakest is visibility (0/100). It benefits from a global traffic rank of #4,178,503 (Tranco), a Moz Domain Authority of 47/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Rumah.com: Renzo Piano Building Workshop (RPBW) (76/100), Roman and Williams Guild (76/100), SalvoWEB (76/100), Sanctuary (76/100).
A step up - brands to learn from: YIT (81/100), White Lodging (81/100).
Category leader: SketchUp (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.