柳月 (Ryugetsu) Brand Score: 62/100 - Developing tier

北海道の素材で贈るお菓子

柳月 (Ryugetsu) (ryugetsu.co.jp) scores 62 out of 100 on Brand Analyzer, placing it in the Developing tier among Food & Beverage brands, E-commerce brands, in the 9th percentile of 14230 Food & Beverage brands.

AI Snapshot

柳月 (Ryugetsu) is a confectionery headquartered in Otofuke, Hokkaido, Japan. It was founded in 1947. It is headquartered in Otofuke. 北海道産の良質な素材にこだわり、安心して楽しめるお菓子を提供すること。.

Key facts about 柳月 (Ryugetsu)

Brand Name	柳月 (Ryugetsu)
Domain	ryugetsu.co.jp
Industry	Food & Beverage, E-commerce
Founded	1947
Headquarters	Otofuke
Main Competitors	六花亭 (62/100), ISHIYA(白い恋人) (38/100), きのとや (69/100), もりもと, 千秋庵製菓 (59/100)

Evidence

Moz Domain Authority 39/100 vs category average 42 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.

Ranked #469,950 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "柳月は北海道産の良質な素材にこだわったお菓子作りで、安心・ご満足いただける商品をご提供します。お土産・おとりよせにぜひどうぞ。オンラインショップ限定スイーツもぜひお試しください。" (Meta description too short (1 words). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Content is JA-only, limiting citation in English-language AI answers.

Detected tech stack: Nginx, Vue.

Social footprint: verified profiles on Instagram, X (Twitter), Facebook, GitHub; no detected presence on LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

People Also Ask About 柳月 (Ryugetsu)

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are 柳月 (Ryugetsu)'s main competitors?

柳月 (Ryugetsu)'s main competitors in Food & Beverage: 六花亭 (62/100), ISHIYA(白い恋人) (38/100), きのとや (69/100), 千秋庵製菓 (59/100).

Sources: Brand Analyzer scan

How visible is 柳月 (Ryugetsu) in AI search?

柳月 (Ryugetsu) has limited AI-search visibility, scoring 29/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 22, recommendation 40). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.

Sources: 柳月 (Ryugetsu) official site

When was 柳月 (Ryugetsu) founded?

柳月 (Ryugetsu) was founded in 1947. 柳月 (Ryugetsu) operates in the Food & Beverage category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

Where is 柳月 (Ryugetsu) headquartered?

柳月 (Ryugetsu) is headquartered in Otofuke. 柳月 (Ryugetsu) operates in the Food & Beverage category.

Sources: Wikidata

What products or services does 柳月 (Ryugetsu) offer?

柳月は北海道産素材を使用した菓子・スイーツを製造・販売しています。土産用菓子、贈答用菓子、オンラインショップ限定のスイーツなどを取り扱っています。

Sources: 柳月 (Ryugetsu) official site

Does ChatGPT recommend 柳月 (Ryugetsu)?

柳月 (Ryugetsu) scores 40/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority.

Sources: 柳月 (Ryugetsu) official site

What is 柳月 (Ryugetsu)?

柳月(Ryugetsu)は、北海道音更町に本社を置く菓子メーカーです。1947年に創業し、北海道産の素材を使用した菓子の製造・販売を行っています。

Sources: 柳月 (Ryugetsu) official site

What does 柳月 (Ryugetsu) do?

柳月は北海道産の良質な素材を使用した菓子を製造・販売しています。土産品や贈答用菓子のほか、オンラインショップを通じて限定スイーツの通信販売も行っています。

Sources: 柳月 (Ryugetsu) official site

How can 柳月 (Ryugetsu) improve its AI discoverability?

柳月 (Ryugetsu) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: 柳月 (Ryugetsu) official site

What is 柳月 (Ryugetsu) known for?

柳月は北海道産の素材にこだわった菓子作りで知られ、特に観光客向けの北海道土産や贈答用菓子として評価されています。オンライン限定のスイーツ販売も特徴の一つです。

Sources: 柳月 (Ryugetsu) official site

Who uses 柳月 (Ryugetsu)?

柳月の商品は、北海道土産を探す観光客、贈答用のお菓子を求める消費者、オンラインでお取り寄せスイーツを楽しみたい家庭層に利用されています。

Sources: 柳月 (Ryugetsu) official site

Recommendations

• Improve meta descriptions for AI - Write clear, concise meta and Open Graph descriptions that answer 'what does this company do?' in 10-30 words. AI systems rely heavily on these to summarize your brand. (impact: high, effort: quick_win)
• Add a favicon and logo - No favicon was detected on your website, which suggests your brand may lack visual identity assets. A logo and favicon are fundamental to brand recognition. (impact: high, effort: moderate)
• Add structured data and Open Graph tags - Add JSON-LD structured data (Organization, FAQ schemas) and complete Open Graph tags (og:title, og:description, og:image, og:type). This helps AI systems and social platforms accurately represent your brand. (impact: high, effort: moderate)
• Add custom brand typography - No custom fonts were detected on your website. Choose a heading font and body font using a service like Google Fonts to establish typographic brand identity. (impact: medium, effort: quick_win)
• Add an FAQ section - Create a Frequently Asked Questions section with FAQ schema markup. AI systems often source answers directly from FAQ content. (impact: medium, effort: moderate)

AI visibility

柳月 (Ryugetsu) scores 29/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

柳月 (Ryugetsu) has a weak AI-visibility profile at 29/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (40/100) and its weakest is trust (22/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #469,950 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 39/100 and thin schema.org structured data.

Visibility - 28/100

• Wikipedia presence - 0/40
• Wikidata entity - 23/25
• Web popularity (Tranco) - 5/20
• Reddit visibility - 0/15

Trust - 22/100

• Domain Authority - 8/30
• Backlink trust (spam score) - 10/10
• Schema.org structured data - 0/25
• Knowledge graph anchors (sameAs) - 0/15
• llms.txt convention - 0/10
• Reddit sentiment (heuristic) - 4/10

Recommendation likelihood - 40/100

• robots.txt AI bot permissions - 22/30
• Sitemap.xml presence - 10/10
• Help center / Docs hub - 0/15
• FAQ presence - 0/15
• Category-relative authority - 5/20
• Category leader signals - 3/10

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

• Name Quality - 98/100
• Digital Presence - 82/100
• Visual Identity - 60/100
• Messaging Clarity - 75/100
• Trust Foundation - 70/100
• AI Discoverability - 34/100
• Brand Authority - 23/100

Peer brands

Ranked closest to 柳月 (Ryugetsu): Riteway BVI (62/100), Der Mittelrhein (Romantischer Rhein Tourismus) (62/100), らーめん山頭火 (Santouka) (62/100), Selection Massale (62/100).

A step up - brands to learn from: Ziemann Holvrieka (71/100), Zaxby's (71/100).

Category leader: Target (97/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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