Sicher und kompetent im Internet
Saferinternet.at (saferinternet.at) scores 71 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Education brands, Non-profit brands, Government brands, in the 30th percentile of 26988 Education brands.
Saferinternet.at is an Austrian initiative focused on digital media literacy and internet safety. It supports children, young people, parents, teachers, and out-of-school youth workers in using digital media safely, competently, and responsibly. The organization offers free educational materials, workshops, and up-to-date information on topics such as EU regulations for social networks and artificial intelligence, positioning itself as a neutral, trustworthy resource for digital competence across age groups in Austria.
| Brand Name | Saferinternet.at |
|---|---|
| Domain | saferinternet.at |
| Industry | Education, Non-profit |
| Main Competitors | klicksafe (73/100), UK Safer Internet Centre (81/100), Internet Matters (71/100), Common Sense Media (94/100), Childnet (82/100) |
Moz Domain Authority 48/100 vs category average 46 / leader 98 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #158,753 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Saferinternet.at unterstützt vor allem Kinder, Jugendliche, Eltern und Lehrende beim sicheren, kompetenten und verantwortungsvollen Umgang mit digitalen Medien." (Meta description: 18 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Apache.
Social footprint: verified profiles on Instagram, LinkedIn, GitHub; no detected presence on Facebook, X (Twitter), YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Saferinternet.at?", Claude could identify the brand as of October 2026. Saferinternet.at is Austria's national Safer Internet Centre, funded under the EU's Safer Internet program, providing information, educational materials and helplines for children, parents and teachers on topics like cyberbullying, online privacy and media literacy. Best known for Being Austria's official awareness and education hub for safe internet use, especially for schools and families.
When asked "Best brands similar to Saferinternet.at?", Claude would recommend Saferinternet.at as of October 2026. It's a well established, government-backed resource in Austria for internet safety education, so it's a natural mention for that specific niche, though it's more of a national public service than a commercial brand.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Saferinternet.at's main competitors in Education: klicksafe (73/100), UK Safer Internet Centre (81/100), Internet Matters (71/100), Common Sense Media (94/100), Childnet (82/100).
Sources: Brand Analyzer scan
Saferinternet.at offers free unterrichtsmaterialien (teaching materials), workshops, and informational resources focused on digital media literacy and internet safety. Content covers practical topics relevant to schools and families, including guidance on EU regulations for social networks and artificial intelligence, tailored for use in educational and youth work settings in Austria.
Sources: Saferinternet.at official site
Saferinternet.at has limited AI-search visibility, scoring 39/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 42, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Saferinternet.at official site
Saferinternet.at provides free, practice-oriented educational materials, workshops, and current information on digital topics such as EU regulations for social networks and artificial intelligence. It supports children, young people, parents, teachers, and youth workers in developing safe and responsible digital media habits through educational outreach and guidance tailored to the Austrian context.
Sources: Saferinternet.at official site
Saferinternet.at scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Saferinternet.at official site
Saferinternet.at is an Austrian non-profit and educational initiative dedicated to promoting safe, competent, and responsible use of digital media. It serves as a national awareness and information center within the broader European Safer Internet network, providing resources tailored to schools, families, and youth work organizations in Austria.
Sources: Saferinternet.at official site
Saferinternet.at can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Saferinternet.at official site
Saferinternet.at is used by children, young people, parents, teachers, and out-of-school youth workers in Austria. It specifically targets educational and family contexts, providing resources for schools and youth organizations seeking to build digital competence and ensure safe internet use among younger audiences.
Sources: Saferinternet.at official site
Saferinternet.at is known for being Austria's central initiative for digital media literacy and internet safety education. It is recognized for producing free teaching materials and running workshops aimed at schools and youth organizations, as well as for providing timely information on evolving digital issues like social media regulation and AI.
Sources: Saferinternet.at official site
Saferinternet.at scores 39/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Saferinternet.at has a weak AI-visibility profile at 39/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (56/100) and its weakest is visibility (28/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #158,753 (Tranco) and a Moz Domain Authority of 48/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Saferinternet.at from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Saferinternet.at: Sacramento Waldorf School (71/100), Saaid (71/100), SAILS Library Network (71/100), Salisbury Academy (71/100).
A step up - brands to learn from: Zymo Research (81/100), Zutobi (81/100).
Category leader: Canva (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.