Find suppliers, sell smarter, grow faster
SaleHoo (salehoo.com) scores 87 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among E-commerce brands, SaaS brands, in the 93rd percentile of 16009 E-commerce brands.
SaleHoo is an online marketplace and directory founded in 2005 and headquartered in Christchurch, New Zealand. It connects entrepreneurs with over 8,000 pre-vetted wholesale and dropshipping suppliers and provides access to a database of more than 2.5 million products. The platform is used by a community of over 137,000 online sellers to source suppliers and identify potentially profitable products for their e-commerce stores.
| Brand Name | SaleHoo |
|---|---|
| Domain | salehoo.com |
| Industry | E-commerce, SaaS |
| Founded | 2005 |
| Headquarters | Christchurch |
| Main Competitors | Worldwide Brands, Doba (80/100), Spocket (85/100), Wholesale Central (73/100), AliExpress (93/100), Alibaba (85/100) |
Moz Domain Authority 52/100 vs category average 43 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #189,604 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Discover 8,000+ pre-vetted dropshipping and wholesale suppliers plus 2.5M+ winning products. Join 137,000+ entrepreneurs growing profitable stores with SaleHoo." (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 4 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on LinkedIn, Instagram, X (Twitter), YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is SaleHoo?", Claude could identify the brand as of September 2026. SaleHoo is an online directory and research platform that connects dropshippers and online sellers with vetted wholesale suppliers and manufacturers, primarily for those sourcing products to sell on eBay, Amazon, or Shopify stores. Best known for Its supplier directory and market research tools for dropshipping and wholesale sourcing.
When asked "Best brands similar to SaleHoo?", Claude would recommend SaleHoo as of September 2026. It's a well-known and long-standing resource in the dropshipping and wholesale sourcing niche, often mentioned alongside similar supplier directories.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
SaleHoo's main competitors in E-commerce: Doba (80/100), Spocket (85/100), Wholesale Central (73/100), AliExpress (93/100), Alibaba (85/100).
Sources: Brand Analyzer scan
SaleHoo offers a directory of over 8,000 pre-vetted wholesale and dropshipping suppliers, along with access to a database of more than 2.5 million products intended to help users find profitable items to sell. These offerings are aimed at helping users source products and suppliers to build and operate online stores.
Sources: SaleHoo official site
SaleHoo has moderate AI-search visibility, scoring 51/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 68, recommendation 71). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: SaleHoo official site
SaleHoo was founded in 2005. SaleHoo operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
SaleHoo is headquartered in Christchurch. SaleHoo operates in the E-commerce category.
Sources: Wikidata
SaleHoo is an online marketplace and supplier directory, founded in 2005 and based in Christchurch, New Zealand, that connects entrepreneurs with wholesale and dropshipping suppliers. It operates as a subscription-based service within the e-commerce and SaaS space, providing tools and data to help online sellers find suppliers and products for their stores.
Sources: SaleHoo official site
SaleHoo helps entrepreneurs launch and grow online stores by giving them access to a directory of over 8,000 pre-vetted wholesale and dropshipping suppliers, along with a database of more than 2.5 million products. Users can search for suppliers and products relevant to their niche, which supports sourcing, inventory decisions, and store automation for dropshipping and wholesale business models.
Sources: SaleHoo official site
SaleHoo scores 71/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: SaleHoo official site
SaleHoo can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: SaleHoo official site
SaleHoo is used by aspiring and existing online entrepreneurs, dropshippers, and e-commerce sellers who are looking for reliable suppliers and profitable products to sell through their online stores. The platform serves a stated community of over 137,000 such users.
Sources: SaleHoo official site
SaleHoo is known for its large directory of pre-vetted wholesale and dropshipping suppliers, currently listing over 8,000 suppliers, and for its database of more than 2.5 million products marketed as 'winning products.' It is also recognized for its community of over 137,000 entrepreneurs who use the platform to source products and suppliers for online stores.
Sources: SaleHoo official site
SaleHoo appears popular due to its large supplier network of over 8,000 pre-vetted wholesale and dropshipping suppliers, combined with a database of over 2.5 million products aimed at helping sellers identify profitable items. Its scale, with a stated community of more than 137,000 entrepreneurs, suggests it has built a significant user base among people seeking to start or grow online stores.
Sources: SaleHoo official site
SaleHoo scores 51/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
SaleHoo has a limited AI-visibility profile at 51/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (71/100) and its weakest is visibility (28/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #189,604 (Tranco) and a Moz Domain Authority of 52/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data. In a live check, Claude could already identify SaleHoo from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to SaleHoo: Ryerson (87/100), Ryderwear (87/100), Save A Lot (87/100), Sawyer Products (87/100).
A step up - brands to learn from: Zoom (91/100), Zappos (91/100).
Category leader: DHL (97/100).
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