Here to listen, always
Samaritans (samaritans.org) earns a Brand Analyzer score of 85 out of 100, placing it in the Strong Brand tier among Non-profit brands, Healthcare brands. Among 1560 Non-profit brands analyzed, Samaritans ranks in the 86th percentile (category average 74, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 90/100, Digital Presence 100/100, Visual Identity 96/100, Messaging Clarity 95/100, Trust Foundation 93/100, AI Discoverability 74/100, Brand Authority 54/100.
Samaritans is a UK-based non-profit organization providing confidential, non-judgmental emotional support to individuals experiencing distress or suicidal thoughts. Operating around the clock, it aims to ensure that someone is always available to listen, with the mission of preventing suicide and reducing emotional distress. Samaritans serves both those in crisis and the people who support them.
| Brand Name | Samaritans |
|---|---|
| Domain | samaritans.org |
| Industry | Non-profit, Healthcare |
| Main Competitors | Crisis Text Line (88/100), 988 Suicide & Crisis Lifeline (87/100), Mind, CALM (Campaign Against Living Miserably), Papyrus (87/100), Befrienders Worldwide |
Moz Domain Authority 75/100 vs category average 48 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #20,194 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Samaritans appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Samaritans works to make sure there’s always someone there for anyone who needs someone. Read more." (Meta description: 16 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Instagram, LinkedIn, X (Twitter), YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Samaritans scores 48/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Samaritans has a limited AI-visibility profile at 48/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (68/100) and its weakest is trust (37/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #20,194 (Tranco) and a Moz Domain Authority of 75/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Samaritans from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Samaritans?", Claude could identify the brand as of August 2026. Samaritans is a UK and Ireland based charity that provides confidential emotional support to people experiencing distress, despair, or suicidal thoughts, available 24/7 by phone, email, and in person at branches. It's best known for its free helpline (116 123) staffed by trained Best known for Its free 24/7 confidential helpline for emotional support and suicide prevention.
When asked "Best brands similar to Samaritans?", Claude would recommend Samaritans as of August 2026. It's one of the most established and trusted crisis support charities in the UK, so it would naturally come up when discussing mental health or suicide prevention organizations.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Samaritans's main competitors include Crisis Text Line (88/100), 988 Suicide & Crisis Lifeline (87/100), Mind, CALM (Campaign Against Living Miserably), Papyrus. These companies compete in the Non-profit space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
Samaritans and Crisis Text Line are competitors in Non-profit. Brand Analyzer scores Samaritans at 85/100 and Crisis Text Line at 88/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to Samaritans include Crisis Text Line (88/100), 988 Suicide & Crisis Lifeline (87/100), Mind, CALM (Campaign Against Living Miserably), Papyrus. Each is an established option in the Non-profit space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
Samaritans has limited AI-search visibility, scoring 48/100 on Brand Analyzer's AI visibility composite (visibility 45, trust 37, recommendation 68). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Samaritans official site
Samaritans scores 68/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Samaritans official site
Samaritans is a non-profit organization in the healthcare and charitable sector that provides confidential emotional support to people experiencing distress, suicidal thoughts, or difficulty coping. It operates as a listening service dedicated to suicide prevention and emotional wellbeing.
Sources: Samaritans official site
Samaritans offers confidential, non-judgmental emotional support to anyone in distress, available around the clock. Its core work centers on listening to people who are struggling to cope, experiencing emotional distress, or having suicidal thoughts, with the goal of preventing suicide and reducing emotional suffering.
Sources: Samaritans official site
Samaritans can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Samaritans official site
Samaritans provides emotional support services, primarily in the form of confidential listening support for individuals experiencing distress, suicidal thoughts, or difficulty coping. The organization's core offering is a round-the-clock support service rather than physical products.
Sources: Samaritans official site
Samaritans is known for providing round-the-clock, confidential listening support to individuals in emotional crisis or experiencing suicidal thoughts. It is recognized as a trusted service that anyone can turn to when they need someone to talk to, regardless of the nature of their problem.
Sources: Samaritans official site
Samaritans is used by individuals experiencing emotional distress, suicidal thoughts, or difficulty coping with life challenges. It is also used by people who support someone going through such struggles, such as family members or friends seeking guidance.
Sources: Samaritans official site
Ranked closest to Samaritans: Reformed Theological Seminary (85/100), RSPB (85/100), SMMT (Society of Motor Manufacturers & Traders) (85/100), Sophia Institute Press (85/100).
A step up - brands to learn from: American Red Cross (91/100), Rainforest Alliance (91/100).
Category leader: PBS (97/100).