Trusted Commercial Door Hardware Solutions
SARGENT (sargentlock.com) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Manufacturing brands, Real Estate brands, Technology brands, in the 34th percentile of 11054 Manufacturing brands.
SARGENT is a manufacturer of commercial door hardware and access control solutions, serving architects, contractors, facility managers, and businesses. The company emphasizes durable, reliable products designed to ensure safety and security in commercial buildings. SARGENT positions itself as a trusted, industry-leading provider, combining engineering expertise with a long-standing presence in the commercial hardware sector to meet the needs of building professionals seeking secure, dependable access solutions.
| Brand Name | SARGENT |
|---|---|
| Domain | sargentlock.com |
| Industry | Manufacturing, Real Estate |
| Main Competitors | Schlage (90/100), Yale (83/100), Corbin Russwin (73/100), Von Duprin (77/100), Best Access Systems, dormakaba (93/100), Falcon Lock, LCN Closers |
Moz Domain Authority 38/100 vs category average 38 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,061,187 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "SARGENT is a leading provider of high-quality, industry-leading commercial door hardware and access solutions. Learn more." (Meta description: 16 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 3 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Instagram, YouTube; no detected presence on X (Twitter), LinkedIn, Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is SARGENT?", Claude could identify the brand as of September 2026. Sargent is a well-known American manufacturer of commercial door hardware, including locks, exit devices, and door closers, and is part of the ASSA ABLOY group. Best known for Heavy-duty commercial locksets and exit devices used in institutional and commercial buildings.
When asked "Best brands similar to SARGENT?", Claude would recommend SARGENT as of September 2026. It's a long-established, respected brand in commercial door hardware, often mentioned alongside Yale, Corbin Russwin, and Von Duprin.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
SARGENT's main competitors in Manufacturing: Schlage (90/100), Yale (83/100), Corbin Russwin (73/100), Von Duprin (77/100), dormakaba (93/100).
Sources: Brand Analyzer scan
SARGENT has limited AI-search visibility, scoring 32/100 on Brand Analyzer's AI visibility composite (visibility 15, trust 39, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: SARGENT official site
SARGENT scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority.
Sources: SARGENT official site
SARGENT is a manufacturer of commercial door hardware and access control solutions, providing products used in securing commercial buildings.
Sources: SARGENT official site
SARGENT designs and manufactures commercial door hardware and access control solutions, including products intended to help ensure the safety and security of commercial buildings.
Sources: SARGENT official site
SARGENT can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: SARGENT official site
SARGENT offers commercial door hardware and access control solutions, including products designed for securing and managing access to commercial buildings.
Sources: SARGENT official site
SARGENT's products are used by architects, contractors, facility managers, and businesses that require durable and secure commercial door hardware and access control systems.
Sources: SARGENT official site
SARGENT is known for producing high-quality, durable commercial door hardware and access control systems trusted by architects, contractors, and facility managers.
Sources: SARGENT official site
SARGENT scores 32/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
SARGENT has a weak AI-visibility profile at 32/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (56/100) and its weakest is visibility (15/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,061,187 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 38/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify SARGENT from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to SARGENT: Duroply (73/100), Sanderson (73/100), Saulesbroliai.lt (73/100), Schecter Guitars (73/100).
A step up - brands to learn from: Zoo Med Laboratories (81/100), Zentia (81/100).
Category leader: DHL (97/100).
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