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Scalda (scalda.nl) scores 63 out of 100 on Brand Analyzer, placing it in the Developing tier among Education brands, in the 10th percentile of 31607 Education brands.
Scalda is a Dutch educational institution (mbo, or secondary vocational education) based in the region of Zeeland, the Netherlands. It offers a broad range of vocational training programs aimed at helping young people and adults find a course of study that matches their interests and talents. Scalda provides personal guidance during intake and enrollment to support prospective students in choosing the right program, positioning itself as an accessible provider of vocational education in the Zeeland region.
| Brand Name | Scalda |
|---|---|
| Domain | scalda.nl |
| Industry | Education |
| Headquarters | Zeeland, Netherlands |
| Main Competitors | ROC Mondriaan (79/100), Albeda College (81/100), Da Vinci College (75/100), Nova College (77/100), Zadkine (78/100), Deltion College (78/100) |
Moz Domain Authority 37/100 vs category average 46 / leader 98 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #437,422 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Overslaan en naar de inhoud gaan" (Meta description: 6 words. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Scalda?", Claude could identify the brand as of November 2026. Scalda is a large vocational education school (MBO) based in Zeeland, the Netherlands, offering a wide range of vocational and secondary education programs across multiple locations in the region. Best known for Being one of the main MBO (vocational education) institutions serving the Zeeland province in the Netherlands.
When asked "Best brands similar to Scalda?", Claude would not surface Scalda as of November 2026. It's a regional Dutch vocational school rather than a globally known brand, so it wouldn't come up unless someone specifically asked about education options in Zeeland.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Scalda's main competitors in Education: ROC Mondriaan (79/100), Albeda College (81/100), Da Vinci College (75/100), Nova College (77/100), Zadkine (78/100).
Sources: Brand Analyzer scan
Scalda has limited AI-search visibility, scoring 29/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 22, recommendation 38). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Scalda official site
Scalda scores 38/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Scalda official site
Scalda is a school for secondary vocational education (mbo) located in the Zeeland region of the Netherlands. It offers a wide variety of vocational training programs for young people and adults seeking education that aligns with their career interests.
Sources: Scalda official site
Scalda provides mbo (secondary vocational education) programs across a broad range of fields, helping students find courses of study that match their interests and talents. It also offers personal guidance during the intake and enrollment process to support students in selecting the right program.
Sources: Scalda official site
Scalda can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Scalda official site
Scalda offers a broad selection of secondary vocational education (mbo) programs across various fields of study. Alongside these courses, it provides personal guidance services during the intake and application process to help students select a program that fits their interests and career goals.
Sources: Scalda official site
Scalda serves young people and adults in the Zeeland region of the Netherlands who are seeking secondary vocational education (mbo) that matches their personal interests and career aspirations.
Sources: Scalda official site
Scalda scores 29/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Scalda has a weak AI-visibility profile at 29/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (38/100) and its weakest is trust (22/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #437,422 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 37/100 and thin schema.org structured data. In a live check, Claude could already identify Scalda from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Scalda: Santa Paula Unified School District (63/100), Old Mission Santa Barbara (63/100), Staatliche Schlösser und Gärten Baden-Württemberg (63/100), Schlosskirche Wittenberg (63/100).
A step up - brands to learn from: 作业帮 (Zuoyebang) (71/100), Zentralwohlfahrtsstelle der Juden in Deutschland e.V. (71/100).
Category leader: Canva (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.