Secure QR codes for global brands
Scantrust (scantrust.com) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Technology brands, Manufacturing brands, SaaS brands, in the 63rd percentile of 34124 Technology brands.
Scantrust is a Swiss SaaS company founded in 2013 and headquartered in Lausanne. It provides a secure QR code platform that unifies marketing, anti-counterfeiting protection, supply chain traceability, and regulatory compliance for global brand manufacturers and enterprises. The platform is built on GS1-ready technology, allowing brands to connect billions of products to digital labeling solutions. Scantrust positions itself as an all-in-one solution for companies seeking to combine product protection, compliance, and customer engagement through a single QR code system.
| Brand Name | Scantrust |
|---|---|
| Domain | scantrust.com |
| Industry | Technology, Manufacturing |
| Founded | 2013 |
| Headquarters | Lausanne |
| Main Competitors | Avery Dennison (73/100), Systech (80/100), Authentix (84/100), OpSec Security (79/100), Certilogo (74/100), Digimarc (89/100), YPB Group |
Moz Domain Authority 40/100 vs category average 40 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #364,678 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Secure QR codes for marketing, anti-counterfeiting, supply chain traceability, and regulatory compliance." (Meta description: 12 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), og:title, og:description, og:type, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: WordPress, Ghost.
Social footprint: verified profiles on LinkedIn, X (Twitter), Instagram, GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Scantrust?", Claude could identify the brand as of September 2026. Scantrust is a Swiss company that provides secure QR code and product authentication technology, helping brands fight counterfeiting and enable traceability across supply chains. Their platform lets consumers scan a code to verify product authenticity and access supply chain info Best known for Secure, tamper-proof QR codes for product authentication and anti-counterfeiting.
When asked "Best brands similar to Scantrust?", Claude would recommend Scantrust as of September 2026. It's a recognized player in the brand protection and product traceability space, so it would come up naturally alongside other anti-counterfeiting tech providers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Scantrust's main competitors in Technology: Avery Dennison (73/100), Systech (80/100), Authentix (84/100), OpSec Security (79/100), Certilogo (74/100).
Sources: Brand Analyzer scan
Scantrust offers a secure QR code platform that supports marketing engagement, anti-counterfeiting protection, supply chain traceability, and regulatory compliance. The platform is built on GS1-ready technology, allowing brands to link large numbers of physical products to digital data and consumer-facing experiences.
Sources: Scantrust official site
Scantrust is a Swiss SaaS company, founded in 2013 and headquartered in Lausanne, that provides a secure QR code platform for global brands. The platform combines marketing, anti-counterfeiting, supply chain traceability, and regulatory compliance functions into a single, GS1-ready digital labeling solution.
Sources: Scantrust official site
Scantrust has limited AI-search visibility, scoring 39/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 43, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Scantrust official site
Scantrust was founded in 2013. Scantrust operates in the Technology category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Scantrust is headquartered in Lausanne. Scantrust operates in the Technology category.
Sources: Wikidata
Scantrust develops and operates a secure QR code platform that enables brand manufacturers to connect physical products to digital experiences. The platform supports marketing engagement, anti-counterfeiting protection, supply chain traceability, and regulatory compliance, using GS1-ready technology to manage large volumes of products across global supply chains.
Sources: Scantrust official site
Scantrust scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Technology options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Scantrust official site
Scantrust is known for its secure, all-in-one QR code technology that merges anti-counterfeiting protection, supply chain traceability, regulatory compliance, and marketing into a single digital labeling platform built on GS1-ready standards.
Sources: Scantrust official site
Scantrust can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Scantrust official site
Scantrust is used by global brand manufacturers and enterprises across various industries that need product traceability, anti-counterfeiting protection, and regulatory compliance through digital labeling and QR code technology.
Sources: Scantrust official site
Scantrust scores 39/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Scantrust has a weak AI-visibility profile at 39/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (28/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #364,678 (Tranco) and a Moz Domain Authority of 40/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Scantrust from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Scantrust: Scanbuy (now Kezzler) (80/100), ScaleAQ (80/100), Schellman (80/100), SCHUFA (80/100).
A step up - brands to learn from: Zymo Research (81/100), Zuppler (81/100).
Category leader: Hostinger (97/100).
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