Mehr als nur Fussball
SC Cham (sccham.ch) scores 62 out of 100 on Brand Analyzer, placing it in the Developing tier among Sports & Fitness brands, Non-profit brands, in the 7th percentile of 5417 Sports & Fitness brands.
SC Cham is a Swiss football club based in Cham, founded in 1910. It promotes football for children, youths, and adults through team spirit, training, and community engagement. With over 550 junior players representing more than 38 nations, the club operates numerous teams and its own football school. It positions itself as a tradition-rich, family-friendly club focused on youth development and club culture, serving players, families, and sponsors in and around Cham.
| Brand Name | SC Cham |
|---|---|
| Domain | sccham.ch |
| Industry | Sports & Fitness, Non-profit |
| Founded | 1910 |
| Headquarters | Cham |
| Main Competitors | FC Zug 94, FC Baar (60/100), SC Kriens (69/100), FC Luzern |
Moz Domain Authority 30/100 vs category average 45 / leader 93 - limited third-party links, so AI systems rarely encounter mentions of the brand.
SC Cham appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "SC Cham fördert den Fussball in Cham durch Teamgeist, Ausbildung und Gemeinschaft für Junioren und Aktive." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on Facebook, Instagram, YouTube, LinkedIn, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is SC Cham?", Claude could not identify the brand as of October 2026. I don't genuinely recognize 'SC Cham' or sccham.ch specifically; it may be a small local sports club (possibly a Swiss club given the .ch domain and 'Cham' referring to the town of Cham in Switzerland) with limited online presence or coverage in my training data.
When asked "Best brands similar to SC Cham?", Claude would not surface SC Cham as of October 2026. I can't confidently recommend a company I don't have verified knowledge of, and fabricating details would be misleading.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
SC Cham's main competitors in Sports & Fitness: FC Baar (60/100), SC Kriens (69/100).
Sources: Brand Analyzer scan
SC Cham offers football training and competition opportunities for juniors and adults, including multiple teams across age groups and a dedicated football school for skill development. It also provides a community platform for families, volunteers, and sponsors to support local football.
Sources: SC Cham official site
SC Cham is a Swiss football club founded in 1910 and based in Cham, Switzerland. It is organized as a non-profit sports association dedicated to promoting football among children, youths, and adults in the local community.
Sources: SC Cham official site
SC Cham has limited AI-search visibility, scoring 28/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 22, recommendation 24). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: SC Cham official site
SC Cham was founded in 1910. SC Cham operates in the Sports & Fitness category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
SC Cham is headquartered in Cham. SC Cham operates in the Sports & Fitness category.
Sources: Wikidata
SC Cham fosters football in Cham by organizing teams for juniors and adults, providing training through its own football school, and building community among players, families, and supporters. It emphasizes teamwork, skill development, and inclusivity, serving over 550 junior players from more than 38 nations.
Sources: SC Cham official site
SC Cham scores 24/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: SC Cham official site
SC Cham is known for its long history dating back to 1910, its large and diverse junior program with more than 550 players from over 38 nations, and its own football school that supports youth development in the Cham region.
Sources: SC Cham official site
SC Cham can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: SC Cham official site
SC Cham serves children, youths, and adults in Cham and the surrounding area who want to play or train in football, as well as families, volunteers, and sponsors who support the club and its community activities.
Sources: SC Cham official site
SC Cham scores 28/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
SC Cham has a weak AI-visibility profile at 28/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (35/100) and its weakest is trust (22/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 30/100 and thin schema.org structured data. In a live check (October 2026), Claude could not identify SC Cham from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to SC Cham: SBC News (62/100), Rugged Maniac (62/100), SchedulePop (62/100), Second Spectrum (62/100).
A step up - brands to learn from: Yellow Dog Software (71/100), エクスコムグローバル株式会社 (XCom Global, Inc.) (71/100).
Category leader: Complex (97/100).
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