Der FC Schalke wird niemals untergehen
FC Gelsenkirchen-Schalke 04 e.V. (schalke04.de) earns a Brand Analyzer score of 74 out of 100, placing it in the Brand-Ready tier among Sports & Fitness brands, Media & Entertainment brands. Among 1339 Sports & Fitness brands analyzed, FC Gelsenkirchen-Schalke 04 e.V. ranks in the 46th percentile (category average 75, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 63/100, Digital Presence 82/100, Visual Identity 95/100, Messaging Clarity 100/100, Trust Foundation 73/100, AI Discoverability 70/100, Brand Authority 49/100.
FC Gelsenkirchen-Schalke 04 e.V. is a German football club founded in 1904 and based in the Schalke district of Gelsenkirchen. Known for its royal blue identity and strong regional roots in the Ruhr area, the club offers fans match information, ticketing, and insights into its youth academy, esports, and other sports departments. Its official website, schalke04.de, serves as the primary source for club news and content for supporters of all ages.
| Brand Name | FC Gelsenkirchen-Schalke 04 e.V. |
|---|---|
| Domain | schalke04.de |
| Industry | Sports & Fitness, Media & Entertainment |
| Founded | 1904 |
| Headquarters | Gelsenkirchen |
| Parent Company / Owner | Clemens Tönnies |
| Main Competitors | Borussia Dortmund (77/100), 1. FC Köln, VfL Bochum, Fortuna Düsseldorf, Hamburger SV, Werder Bremen |
Moz Domain Authority 67/100 vs category average 43 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #47,545 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Alles rund um den FC Schalke 04: Neuigkeiten aus erster Hand, ausführliche Informationen zu Spielen und Spielern, Tickets und vieles mehr." (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Facebook, X (Twitter), YouTube, Instagram, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
FC Gelsenkirchen-Schalke 04 e.V. scores 41/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
FC Gelsenkirchen-Schalke 04 e.V. has a limited AI-visibility profile at 41/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (54/100) and its weakest is visibility (35/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #47,545 (Tranco) and a Moz Domain Authority of 67/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify FC Gelsenkirchen-Schalke 04 e.V. from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is FC Gelsenkirchen-Schalke 04 e.V.?", Claude could identify the brand as of August 2026. FC Gelsenkirchen-Schalke 04 e.V., commonly known as Schalke 04, is a German professional football club based in Gelsenkirchen that competes in men's, women's, and various other sports sections, with the men's team historically one of the most successful in German football history Best known for Being one of Germany's most storied football clubs, seven-time German champions with a passionate fan base and long-standing rivalry with Borussia Dortmund (the.
When asked "Best brands similar to FC Gelsenkirchen-Schalke 04 e.V.?", Claude would recommend FC Gelsenkirchen-Schalke 04 e.V. as of August 2026. It's a historically significant and widely recognized Bundesliga club, so it would naturally come up when discussing major German or European football clubs.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
FC Gelsenkirchen-Schalke 04 e.V.'s main competitors include Borussia Dortmund (77/100), 1. FC Köln, VfL Bochum, Fortuna Düsseldorf, Hamburger SV. These companies compete in the Sports & Fitness space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
FC Gelsenkirchen-Schalke 04 e.V. and Borussia Dortmund are competitors in Sports & Fitness. Brand Analyzer scores FC Gelsenkirchen-Schalke 04 e.V. at 74/100 and Borussia Dortmund at 77/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to FC Gelsenkirchen-Schalke 04 e.V. include Borussia Dortmund (77/100), 1. FC Köln, VfL Bochum, Fortuna Düsseldorf, Hamburger SV. Each is an established option in the Sports & Fitness space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
Schalke 04 offers match tickets, club news and updates, information on players and games, youth academy (Nachwuchsarbeit) programs, an esports division, and content related to other sports departments within the club.
FC Gelsenkirchen-Schalke 04 e.V. is a German football club founded in 1904, based in the Schalke district of Gelsenkirchen. It is a traditional club with deep roots in the Ruhr region of Germany, known widely as 'Schalke 04.'
FC Gelsenkirchen-Schalke 04 e.V. has limited AI-search visibility, scoring 41/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 54, recommendation 38). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
FC Gelsenkirchen-Schalke 04 e.V. was founded in 1904. FC Gelsenkirchen-Schalke 04 e.V. operates in the Sports & Fitness category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
FC Gelsenkirchen-Schalke 04 e.V. is headquartered in Gelsenkirchen. FC Gelsenkirchen-Schalke 04 e.V. operates in the Sports & Fitness category.
Sources: Wikidata
Schalke 04 operates as a football club, fielding a professional team that competes in German football leagues. It also provides fans with match information, ticket sales, and content covering youth development (Nachwuchsarbeit), esports, and other sports departments beyond football.
FC Gelsenkirchen-Schalke 04 e.V. scores 38/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority.
FC Gelsenkirchen-Schalke 04 e.V. can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Schalke 04 is known for its long football tradition dating back to 1904, its strong regional identity in Gelsenkirchen and the Ruhrgebiet, and its 'königsblau' (royal blue) club colors and fan culture.
FC Gelsenkirchen-Schalke 04 e.V. is owned by or part of Clemens Tönnies. FC Gelsenkirchen-Schalke 04 e.V. operates in the Sports & Fitness category.
Sources: Wikidata
The club's offerings are used by football fans, club members, and supporters of FC Schalke 04 across all age groups, particularly those located in Gelsenkirchen and the wider Ruhrgebiet region.
Schalke 04 is popular due to its rich football tradition, strong regional identity in Gelsenkirchen and the Ruhrgebiet, and a passionate, multi-generational fan base that values the club's royal blue heritage and community orientation.
Ranked closest to FC Gelsenkirchen-Schalke 04 e.V.: Revolver (74/100), Reflex Nutrition (74/100), Smart Fit (74/100), Space Cabin (74/100).
A step up - brands to learn from: Yogamatters (81/100), World Aquatics (81/100).
Category leader: Complex (97/100).