World's Leader for DJ Bookings
Scratch (scratch.com) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Education brands, in the 70th percentile of 40938 Media & Entertainment brands.
Scratch (scratch.com) is a brand founded in 2003 that provides curated DJ booking services alongside DJ education through an academy. It connects event planners, venues, and individuals with professionally trained DJs while also offering training programs for aspiring DJs. The company positions itself as a leading authority in combining professional DJ performance services with expert instruction, operating under a single brand that serves both event-based and educational markets.
| Brand Name | Scratch |
|---|---|
| Domain | scratch.com |
| Industry | Media & Entertainment, Education |
| Founded | 2003 |
| Main Competitors | The Bash (75/100), GigSalad (84/100), Encore (82/100), Point Blank Music School (66/100), Dubspot (80/100) |
Moz Domain Authority 51/100 vs category average 50 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,168,917 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Scratch appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Scratch: World" (Meta description too short (2 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js, Vercel.
Social footprint: verified profiles on Instagram, Facebook, YouTube, X (Twitter), GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Scratch?", Claude could not identify the brand as of November 2026. I don't have specific knowledge of a Media & Entertainment company called 'Scratch' at scratch.com, possibly because it's a smaller or newer company, or easily confused with the unrelated MIT Scratch coding platform.
When asked "Best brands similar to Scratch?", Claude would not surface Scratch as of November 2026. I can't verify details about this specific company, so I wouldn't want to recommend it based on guesswork.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Scratch's main competitors in Media & Entertainment: The Bash (75/100), GigSalad (84/100), Encore (82/100), Point Blank Music School (66/100), Dubspot (80/100).
Sources: Brand Analyzer scan
Scratch has limited AI-search visibility, scoring 47/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 61, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Scratch official site
Scratch was founded in 2003. Scratch operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Scratch scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Scratch official site
Scratch can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Scratch official site
Scratch scores 47/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Scratch has a limited AI-visibility profile at 47/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (61/100) and its weakest is visibility (35/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,168,917 (Tranco) and a Moz Domain Authority of 51/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data. In a live check (November 2026), Claude could not identify Scratch from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
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