Funny Cards, Hilarious Gifts
Scribbler (scribbler.com) scores 86 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among E-commerce brands, Fashion & Apparel brands, Other brands, in the 87th percentile of 7220 E-commerce brands.
Scribbler is a UK-based retailer of greetings cards and gifts, specializing in humorous and irreverent designs for occasions such as birthdays, anniversaries, and weddings. The brand positions itself as an alternative to traditional sentimental cards, emphasizing cheeky humor and distinctive design. Scribbler offers same-day dispatch for orders placed by 3pm, targeting UK consumers seeking unique, funny cards and gifts for everyday celebrations.
| Brand Name | Scribbler |
|---|---|
| Domain | scribbler.com |
| Industry | E-commerce, Fashion & Apparel |
| Main Competitors | Moonpig (83/100), Funky Pigeon (86/100), Card Factory (84/100), Clintons, Thortful (84/100), Paperchase (79/100) |
Moz Domain Authority 57/100 vs category average 43 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #360,038 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Scribbler appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Send funny greetings cards and gifts for birthdays, anniversaries, weddings, and every other occasion. Order by 3pm for same day dispatch!" (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify, Ghost.
Social footprint: verified profiles on LinkedIn, Instagram, X (Twitter), GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Scribbler?", Claude could not identify the brand as of September 2026. I don't genuinely recognize a company called Scribbler at scribbler.com in the e-commerce space, likely because it's a smaller or niche brand without significant presence in my training data.
When asked "Best brands similar to Scribbler?", Claude would not surface Scribbler as of September 2026. I can't recommend a company I don't have verified knowledge of.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Scribbler's main competitors in E-commerce: Moonpig (83/100), Funky Pigeon (86/100), Card Factory (84/100), Thortful (84/100), Paperchase (79/100).
Sources: Brand Analyzer scan
Scribbler offers greetings cards and gifts for various occasions including birthdays, anniversaries, and weddings, with a focus on humorous and irreverent designs.
Sources: Scribbler official site
Scribbler is a UK-based e-commerce retailer specializing in funny and irreverent greetings cards and gifts for occasions like birthdays, anniversaries, and weddings.
Sources: Scribbler official site
Scribbler has limited AI-search visibility, scoring 48/100 on Brand Analyzer's AI visibility composite (visibility 36, trust 56, recommendation 61). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Scribbler official site
Scribbler sells humorous greetings cards and gifts online, catering to occasions such as birthdays, anniversaries, and weddings, with same-day dispatch for orders placed by 3pm.
Sources: Scribbler official site
Scribbler scores 61/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Scribbler official site
Scribbler is known for its cheeky, humorous approach to greetings cards, offering an irreverent alternative to traditional sentimental cards, along with fast same-day dispatch service.
Sources: Scribbler official site
Scribbler can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Scribbler official site
Scribbler is used by UK consumers who are looking for humorous, unique greetings cards and gifts for occasions such as birthdays, anniversaries, weddings, and other celebrations.
Sources: Scribbler official site
Scribbler is popular for offering a distinctive range of funny, cheeky greetings cards and gifts that stand out from conventional sentimental options, appealing to UK consumers who want humor in their celebratory gestures. Its fast same-day dispatch service for orders placed by 3pm also adds to its appeal for last-minute shoppers.
Sources: Scribbler official site
Scribbler scores 48/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Scribbler has a limited AI-visibility profile at 48/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (61/100) and its weakest is visibility (36/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #360,038 (Tranco) and a Moz Domain Authority of 57/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data. In a live check (September 2026), Claude could not identify Scribbler from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Scribbler: RYOBI (86/100), Rubbermaid (86/100), Sendle (86/100), Sharpie (86/100).
A step up - brands to learn from: Zoom (91/100), Zappos (91/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.