Sport 24/7, άμεση ενημέρωση
SDNA (sdna.gr) scores 89 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Sports & Fitness brands, in the 94th percentile of 15125 Media & Entertainment brands.
SDNA (sdna.gr) is a Greek online sports news portal that provides continuous coverage of sports events and the latest developments across all major sports in Greece. It aims to deliver immediate, reliable, and exclusive sports information to Greek sports fans, positioning itself as a leading 24/7 online sports media outlet in the country. The site falls under the Media & Entertainment and Sports & Fitness categories, targeting Greek readers seeking timely and trustworthy sports news.
| Brand Name | SDNA |
|---|---|
| Domain | sdna.gr |
| Industry | Media & Entertainment, Sports & Fitness |
| Headquarters | Brookings |
| Main Competitors | Gazzetta (84/100), Sport24 (87/100), Contra.gr, SportFM, Novasports |
Moz Domain Authority 61/100 vs category average 54 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #9,044 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
SDNA has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Αθλητικές ειδήσεις & τα τελευταία αθλητικά νέα βρίσκονται τώρα εδώ. Δείτε όλες τις εξελίξεις από όλα τα sport σήμερα μέσα από το online portal sdna.gr." (Meta description: 25 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:description, og:image, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is EL-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, Drupal.
Social footprint: verified profiles on Facebook, X (Twitter), YouTube, Instagram, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is SDNA?", Claude could identify the brand as of September 2026. SDNA (sdna.gr) is a Greek sports news website covering football and other sports news, transfers, and general sports entertainment content for a Greek-speaking audience. Best known for Greek-language sports news and football coverage.
When asked "Best brands similar to SDNA?", Claude would not surface SDNA as of September 2026. It's a regional Greek sports news outlet, not a globally recognized media brand I'd suggest when comparing top names in media and entertainment.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
SDNA's main competitors in Media & Entertainment: Gazzetta (84/100), Sport24 (87/100).
Sources: Brand Analyzer scan
SDNA has moderate AI-search visibility, scoring 66/100 on Brand Analyzer's AI visibility composite (visibility 76, trust 57, recommendation 60). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: SDNA official site
SDNA is headquartered in Brookings. SDNA operates in the Media & Entertainment category.
Sources: Wikidata
SDNA scores 60/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: SDNA official site
SDNA can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: SDNA official site
SDNA is a Greek online sports portal, accessible at sdna.gr, that delivers sports news and updates covering a wide range of athletic events. It operates as a digital media outlet within the Media & Entertainment and Sports & Fitness categories, aiming to serve as a comprehensive, real-time source of sports information for Greek audiences.
Sources: SDNA official site
SDNA publishes sports news and coverage of ongoing athletic events, providing readers with up-to-date reports across multiple sports. It focuses on delivering immediate, reliable, and exclusive sports content through its online portal, aggregating developments from various sporting disciplines in real time.
Sources: SDNA official site
SDNA is used by Greek sports fans and readers ('Έλληνες φίλαθλοι') who are looking for immediate and reliable updates on sports news and events. Its target audience consists of individuals interested in following multiple sports through a single online source.
Sources: SDNA official site
SDNA scores 66/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
SDNA has a moderate AI-visibility profile at 66/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (76/100) and its weakest is trust (57/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #9,044 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify SDNA from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to SDNA: Scala (89/100), Sacramento Bee (89/100), See Tickets (89/100), Seznam.cz (89/100).
A step up - brands to learn from: Yr (91/100), Wired Italia (91/100).
Category leader: Complex (97/100).
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