Parceiro do empreendedorismo brasileiro
Sebrae (sebrae.com.br) scores 88 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Education brands, Non-profit brands, Government brands, in the 97th percentile of 17721 Education brands.
Sebrae (Serviço Brasileiro de Apoio às Micro e Pequenas Empresas) is a Brazilian union organization founded in 1972 and headquartered in Brasília. It supports the development of small businesses, offering guidance and training to help entrepreneurs, individual micro-entrepreneurs (MEIs), and small and medium business owners start, formalize, and grow their companies. Sebrae positions itself as the leading institutional partner for small business development in Brazil, operating across education, non-profit, and government-related functions.
| Brand Name | Sebrae |
|---|---|
| Domain | sebrae.com.br |
| Industry | Education, Non-profit |
| Founded | 1972 |
| Headquarters | Brasília |
| Main Competitors | Endeavor Brasil (84/100), Small Business Administration (SBA) (87/100), SCORE (89/100), Junior Achievement (75/100), SENAI (62/100), SENAC (76/100) |
Moz Domain Authority 85/100 vs category average 48 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Sebrae has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "O Sebrae é o parceiro do empreendedorismo e dos pequenos negócios. Conte com nossas orientações e capacitações para começar, crescer ou transformar sua empresa." (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is PT-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Sebrae?", Claude could identify the brand as of October 2026. Sebrae (Serviço Brasileiro de Apoio às Micro e Pequenas Empresas) is a Brazilian non-profit organization that provides training, consulting, and support services to micro and small businesses and entrepreneurs across Brazil. Best known for Supporting and training small businesses and entrepreneurs throughout Brazil.
When asked "Best brands similar to Sebrae?", Claude would recommend Sebrae as of October 2026. It's one of the most prominent and trusted institutions in Brazil for small business education and entrepreneurship support, so it would naturally come up in that context.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Sebrae's main competitors in Education: Endeavor Brasil (84/100), Small Business Administration (SBA) (87/100), SCORE (89/100), Junior Achievement (75/100), SENAI (62/100).
Sources: Brand Analyzer scan
Sebrae offers orientation and capacitação (training) services aimed at helping entrepreneurs start, formalize, and grow their businesses. These include specialized guidance and practical training programs designed for micro-entrepreneurs and small to medium business owners in Brazil.
Sources: Sebrae official site
Sebrae is a Brazilian union organization dedicated to the development of small businesses. Founded in 1972 and headquartered in Brasília, it serves as an institutional partner for entrepreneurs and small business owners across Brazil, providing guidance and training throughout the business lifecycle, from startup to growth.
Sources: Sebrae official site
Sebrae has moderate AI-search visibility, scoring 56/100 on Brand Analyzer's AI visibility composite (visibility 63, trust 37, recommendation 67). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Sebrae official site
Sebrae was founded in 1972. Sebrae operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Sebrae is headquartered in Brasília. Sebrae operates in the Education category.
Sources: Wikidata
Sebrae provides orientation and capacitação (training/capacity-building) services to help entrepreneurs, microempreendedores individuais (MEIs), and small and medium business owners open, formalize, and expand their businesses. It supports small business development across Brazil through educational programs and specialized guidance.
Sources: Sebrae official site
Sebrae scores 67/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Sebrae official site
Sebrae is used by entrepreneurs, microempreendedores individuais (MEIs), and owners of small and medium-sized businesses in Brazil who are seeking to open, formalize, or grow their companies.
Sources: Sebrae official site
Sebrae is known for being Brazil's principal institutional partner supporting small businesses and entrepreneurship, offering specialized orientation and practical training to help companies start, formalize, and grow throughout the country.
Sources: Sebrae official site
Sebrae can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Sebrae official site
Sebrae scores 56/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Sebrae has a limited AI-visibility profile at 56/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (67/100) and its weakest is trust (37/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a Moz Domain Authority of 85/100. The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Sebrae from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Sebrae: SeaWorld (88/100), Sciences et Avenir (88/100), SEGD (88/100), Lifespan Research Institute (88/100).
A step up - brands to learn from: Washington State University (91/100), Workaway (91/100).
Category leader: Canva (97/100).
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