Parceiro do empreendedorismo e pequenos negócios
Sebrae (sebraesp.com.br) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Education brands, Non-profit brands, in the 78th percentile of 17708 Education brands.
Sebrae (Serviço Brasileiro de Apoio às Micro e Pequenas Empresas) is a Brazilian non-profit union organization founded in 1972 and headquartered in Brasília. It focuses on supporting entrepreneurship and the development of micro and small businesses across Brazil. Sebrae provides guidance, training, and capacity-building programs to help entrepreneurs start, grow, or transform their companies, positioning itself as the main institutional partner for small business development in the country.
| Brand Name | Sebrae |
|---|---|
| Domain | sebraesp.com.br |
| Industry | Education, Non-profit |
| Founded | 1972 |
| Headquarters | Brasília |
| Main Competitors | Endeavor Brasil (84/100), SCORE (89/100), U.S. Small Business Administration (87/100), Junior Achievement (75/100), Associação Comercial de São Paulo (77/100) |
Moz Domain Authority 69/100 vs category average 48 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #258,680 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Sebrae has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "O Sebrae é o parceiro do empreendedorismo e dos pequenos negócios. Conte com nossas orientações e capacitações para começar, crescer ou transformar sua empresa!" (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is PT-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram; no detected presence on YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Sebrae?", Claude could identify the brand as of October 2026. Sebrae (Serviço Brasileiro de Apoio às Micro e Pequenas Empresas) is a Brazilian non-profit organization that supports the development of small businesses and entrepreneurship through training, consulting, and educational programs; Sebrae-SP is its São Paulo state affiliate. Best known for Providing free and low-cost business training, courses, and consulting to micro and small entrepreneurs across Brazil.
When asked "Best brands similar to Sebrae?", Claude would recommend Sebrae as of October 2026. It's one of the most prominent and trusted institutions in Brazil for entrepreneurship education and small business support, so it would naturally come up in that context.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Sebrae's main competitors in Education: Endeavor Brasil (84/100), SCORE (89/100), U.S. Small Business Administration (87/100), Junior Achievement (75/100), Associação Comercial de São Paulo (77/100).
Sources: Brand Analyzer scan
Sebrae offers specialized guidance (orientações especializadas) and practical capacity-building programs (capacitações práticas) designed to meet the needs of small businesses and entrepreneurs, supporting them in starting, growing, or transforming their companies.
Sources: Sebrae official site
Sebrae is a Brazilian union organization dedicated to the development of micro and small businesses. Founded in 1972 and headquartered in Brasília, it operates as a non-profit institution that supports entrepreneurship throughout Brazil, offering guidance and training to help business owners start, grow, or transform their companies.
Sources: Sebrae official site
Sebrae has moderate AI-search visibility, scoring 58/100 on Brand Analyzer's AI visibility composite (visibility 68, trust 37, recommendation 67). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Sebrae official site
Sebrae was founded in 1972. Sebrae operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Sebrae is headquartered in Brasília. Sebrae operates in the Education category.
Sources: Wikidata
Sebrae provides specialized guidance and practical training programs tailored to the needs of entrepreneurs and small business owners. It supports businesses at various stages of development, from startup through growth and transformation, acting as an institutional partner for entrepreneurship in Brazil.
Sources: Sebrae official site
Sebrae scores 67/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Sebrae official site
Sebrae is known for being the main institutional partner for entrepreneurship and small business support in Brazil, offering practical and strategic guidance to help small business owners develop their companies.
Sources: Sebrae official site
Sebrae can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Sebrae official site
Sebrae is used by entrepreneurs and small business owners in Brazil who are looking to start, expand, or transform their companies.
Sources: Sebrae official site
Sebrae scores 58/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Sebrae has a limited AI-visibility profile at 58/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (68/100) and its weakest is trust (37/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #258,680 (Tranco). The main gaps holding it back: thin schema.org structured data. In a live check, Claude could already identify Sebrae from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Sebrae: Sea Cadets (81/100), Santa Clara University (81/100), Section AI (81/100), Seed Savers Exchange (81/100).
A step up - brands to learn from: Washington State University (91/100), Workaway (91/100).
Category leader: Canva (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.