Leaders in What's Next
Razorfish (secondstory.com) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Marketing & Advertising brands, Technology brands, Media & Entertainment brands, in the 80th percentile of 4284 Marketing & Advertising brands.
Razorfish is a digital marketing and experience transformation agency founded in 1995 and headquartered in New York City. Owned by Publicis, it works with B2B and consumer businesses to combine creative storytelling with digital marketing transformation, helping brands design customer experiences and strategic digital solutions. The agency operates within the marketing and advertising, technology, and media and entertainment sectors, positioning itself as a leader in digital experience and marketing transformation.
| Brand Name | Razorfish |
|---|---|
| Domain | secondstory.com |
| Industry | Marketing & Advertising, Technology |
| Founded | 1995 |
| Headquarters | New York City |
| Parent Company / Owner | Publicis |
| Main Competitors | Accenture Song (97/100), Wunderman Thompson (80/100), R/GA (80/100), Deloitte Digital (78/100), AKQA (80/100), Huge (81/100), VMLY&R (78/100), Digitas (88/100) |
Moz Domain Authority 46/100 vs category average 37 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,806,032 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Razorfish has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Razorfish creates unforgettable experiences that connect and enrich people’s lives through innovative digital marketing transformation and strategic solutions." (Meta description: 18 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:description, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Facebook, LinkedIn, Instagram, X (Twitter), YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Razorfish's main competitors in Marketing & Advertising: Accenture Song (97/100), Wunderman Thompson (80/100), R/GA (80/100), Deloitte Digital (78/100), AKQA (80/100).
Sources: Brand Analyzer scan
Razorfish is a digital marketing and experience transformation agency founded in 1995, headquartered in New York City, and owned by Publicis. It operates in the marketing and advertising, technology, and media and entertainment sectors.
Sources: Razorfish official site
Razorfish has moderate AI-search visibility, scoring 51/100 on Brand Analyzer's AI visibility composite (visibility 63, trust 43, recommendation 39). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Razorfish official site
Razorfish was founded in 1995. Razorfish operates in the Marketing & Advertising category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Razorfish is headquartered in New York City. Razorfish operates in the Marketing & Advertising category.
Sources: Wikidata
Razorfish offers digital marketing transformation services, branding, and customer experience design, including strategic solutions that turn customer interactions into brand stories for businesses across various industries.
Sources: Razorfish official site
Razorfish creates digital experiences and marketing transformation solutions for businesses, combining creative storytelling with strategic digital initiatives to enhance customer interactions and brand engagement for both B2B and consumer companies.
Sources: Razorfish official site
Razorfish scores 39/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Marketing & Advertising options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Razorfish official site
Razorfish can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Razorfish official site
Razorfish is used by businesses and brands, including both B2B and consumer companies, that are seeking innovative digital marketing, branding, and customer experience transformation services.
Sources: Razorfish official site
Razorfish is owned by or part of Publicis. Razorfish operates in the Marketing & Advertising category.
Sources: Wikidata
Razorfish is known for its work in digital marketing transformation and creating innovative customer experiences that connect brands with audiences through strategic, creative storytelling solutions.
Sources: Razorfish official site
Razorfish scores 51/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Razorfish has a limited AI-visibility profile at 51/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (63/100) and its weakest is recommendation likelihood (39/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #1,806,032 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Razorfish: Search Engine Land (83/100), Scorpion (83/100), SegMetrics (83/100), Shutterstock (83/100).
A step up - brands to learn from: WayUp (91/100), Vtiger (91/100).
Category leader: Accenture (97/100).
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