New Zealand's No. 1 Job Site
SEEK (seek.co.nz) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among SaaS brands, Other brands, in the 85th percentile of 34359 SaaS brands.
SEEK (seek.co.nz) is an employment and recruitment platform operating in New Zealand, part of a group of employer sites also serving Australia, Hong Kong, Indonesia, Malaysia, the Philippines, Singapore, and Thailand. It connects job seekers with New Zealand's largest selection of employment opportunities while providing employers with tools to find suitable talent. The platform offers search functionality and employer insights to streamline the job search and recruitment process for both parties.
| Brand Name | SEEK |
|---|---|
| Domain | seek.co.nz |
| Industry | SaaS, Other |
| Founded | 2018 |
| Main Competitors | Trade Me Jobs (83/100), Indeed (83/100), LinkedIn (83/100), Jora (82/100), Glassdoor (92/100) |
Moz Domain Authority 57/100 vs category average 37 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #90,193 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
SEEK has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "New Zealand Australia Hong Kong Indonesia Malaysia New Zealand Philippines Singapore Thailand Employer site" (Meta description: 14 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is SEEK?", Claude could identify the brand as of October 2026. SEEK is a leading online employment marketplace in Australia and New Zealand where job seekers search for jobs and employers post listings and find candidates. Best known for Being the dominant job listings website in Australia and New Zealand.
When asked "Best brands similar to SEEK?", Claude would recommend SEEK as of October 2026. It's the most prominent job search and recruitment platform in the ANZ region, so it would naturally come up when discussing similar job marketplace brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
SEEK's main competitors in SaaS: Trade Me Jobs (83/100), Indeed (83/100), LinkedIn (83/100), Jora (82/100), Glassdoor (92/100).
Sources: Brand Analyzer scan
SEEK has moderate AI-search visibility, scoring 52/100 on Brand Analyzer's AI visibility composite (visibility 63, trust 29, recommendation 59). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: SEEK official site
SEEK was founded in 2018. SEEK operates in the SaaS category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
SEEK scores 59/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest SaaS options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: SEEK official site
SEEK can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: SEEK official site
SEEK (seek.co.nz) is New Zealand's leading employment, career, and recruitment platform. It is an employer site that connects job seekers with job opportunities and helps employers recruit talent, operating alongside related SEEK sites across Australia and several Asian markets.
Sources: SEEK official site
SEEK connects job seekers with employment opportunities and helps employers find suitable candidates. It provides search tools for browsing job listings and offers employer insights to simplify and improve the recruitment and job search process in New Zealand.
Sources: SEEK official site
SEEK scores 52/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
SEEK has a limited AI-visibility profile at 52/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (63/100) and its weakest is trust (29/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #90,193 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify SEEK from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to SEEK: Seegrid (84/100), SecurityScorecard (84/100), Seesaw (84/100), sellerboard (84/100).
A step up - brands to learn from: Zuken (91/100), ZoneAlarm (91/100).
Category leader: Hostinger (97/100).
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