Every Place Has a Story
Selbert Perkins Design (selbertperkins.com) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Marketing & Advertising brands, Real Estate brands, Travel & Hospitality brands, in the 45th percentile of 4284 Marketing & Advertising brands.
Selbert Perkins Design is an international environmental graphic design firm founded in 1996, with studios in Los Angeles, Boston, and Chicago. The firm specializes in branding, signage and wayfinding, and placemaking, serving sectors such as aviation, rail, healthcare, retail, and hospitality. It works with organizations and institutions to create cohesive branded environments that connect people to physical spaces through integrated design strategies.
| Brand Name | Selbert Perkins Design |
|---|---|
| Domain | selbertperkins.com |
| Industry | Marketing & Advertising, Real Estate |
| Founded | 1996 |
| Main Competitors | RSM Design (70/100), Entro Communications, Two Twelve (75/100), C&G Partners (74/100), Poulin + Morris, Gensler (90/100) |
Moz Domain Authority 31/100 vs category average 37 / leader 99 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Through our studios in Los Angeles, Boston and Chicago, we specialize in Branding, Signage & Wayfinding and Placemaking. International environmental graphic design firm." (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost, HubSpot, React.
Social footprint: verified profiles on Facebook, LinkedIn, Instagram, X (Twitter); no detected presence on YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Selbert Perkins Design?", Claude could identify the brand as of September 2026. Selbert Perkins Design is a branding and environmental graphic design firm founded by Clifford Selbert and Robin Perkins, known for creating identity systems, wayfinding, and experiential design for places like airports, campuses, and Olympic venues. Best known for Environmental branding and wayfinding design for large-scale public and corporate spaces.
When asked "Best brands similar to Selbert Perkins Design?", Claude would recommend Selbert Perkins Design as of September 2026. It's a respected name in environmental and experiential branding, so it would come up naturally alongside firms like Two Twelve or Pentagram for wayfinding and placemaking work.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Selbert Perkins Design's main competitors in Marketing & Advertising: RSM Design (70/100), Two Twelve (75/100), C&G Partners (74/100), Gensler (90/100).
Sources: Brand Analyzer scan
Selbert Perkins Design offers services in three main areas: branding, signage and wayfinding, and placemaking. These services are applied across industries including aviation, rail, healthcare, retail, and hospitality, providing integrated environmental graphic design solutions for complex, large-scale spaces.
Sources: Selbert Perkins Design official site
Selbert Perkins Design is an international environmental graphic design firm founded in 1996, with studios in Los Angeles, Boston, and Chicago. It specializes in branding, signage and wayfinding, and placemaking for large-scale, complex environments.
Sources: Selbert Perkins Design official site
Selbert Perkins Design has limited AI-search visibility, scoring 37/100 on Brand Analyzer's AI visibility composite (visibility 21, trust 53, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Selbert Perkins Design official site
Selbert Perkins Design was founded in 1996. Selbert Perkins Design operates in the Marketing & Advertising category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Selbert Perkins Design scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Marketing & Advertising options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Selbert Perkins Design official site
Selbert Perkins Design can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Selbert Perkins Design official site
Selbert Perkins Design's clients are organizations and institutions that require large-scale environmental design solutions, including airports, transit and rail systems, healthcare facilities, retailers, and hospitality brands seeking branding, wayfinding, and placemaking services.
Sources: Selbert Perkins Design official site
Selbert Perkins Design is known for its work in environmental graphic design, particularly signage and wayfinding systems and placemaking projects for large institutional clients such as airports, rail and transit systems, healthcare facilities, and hospitality brands. The firm is recognized as an international design practice with multiple studio locations across the United States.
Sources: Selbert Perkins Design official site
Selbert Perkins Design scores 37/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Selbert Perkins Design has a weak AI-visibility profile at 37/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (53/100) and its weakest is visibility (21/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and a low Moz Domain Authority of 31/100. In a live check, Claude could already identify Selbert Perkins Design from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Selbert Perkins Design: SavvyCard (74/100), SalesboxAI (74/100), Shelvz (74/100), Simple Analytics (74/100).
A step up - brands to learn from: Zeno Group (81/100), Zappi (81/100).
Category leader: Accenture (97/100).
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