Every Place Has a Story
Selbert Perkins Design (selbertperkinsdesign.com) scores 71 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Marketing & Advertising brands, Real Estate brands, Other brands, in the 33rd percentile of 4288 Marketing & Advertising brands.
Selbert Perkins Design is an international environmental graphic design firm founded in 1996, with studios in Los Angeles, Boston, and Chicago. The firm specializes in branding, signage & wayfinding, and placemaking, creating branded environments that connect people to place. It serves organizations and developers across sectors such as aviation, rail, healthcare, retail, and hospitality, integrating multiple design disciplines to transform physical spaces into cohesive brand experiences.
| Brand Name | Selbert Perkins Design |
|---|---|
| Domain | selbertperkinsdesign.com |
| Industry | Marketing & Advertising, Real Estate |
| Founded | 1996 |
| Main Competitors | Gensler (90/100), RSM Design (70/100), Hunt Design (77/100), Pentagram (84/100), Two Twelve (75/100), C&G Partners (74/100), Mayer/Reed (72/100), Poulin + Morris |
Moz Domain Authority 6/100 vs category average 37 / leader 99 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Through our studios in Los Angeles, Boston and Chicago, we specialize in Branding, Signage & Wayfinding and Placemaking. International environmental graphic design firm." (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost, HubSpot, React.
Social footprint: verified profiles on Facebook, LinkedIn, Instagram, YouTube; no detected presence on X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Selbert Perkins Design?", Claude could identify the brand as of September 2026. Selbert Perkins Design is a branding and environmental graphic design studio, known for creating wayfinding systems, placemaking, and brand identity work for airports, cities, campuses, and large commercial developments. Best known for Environmental graphic design and wayfinding systems for large-scale public and commercial spaces.
When asked "Best brands similar to Selbert Perkins Design?", Claude would recommend Selbert Perkins Design as of September 2026. They are a well-established name in environmental branding and wayfinding design, so I'd mention them if someone wanted top firms in that specific niche.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Selbert Perkins Design's main competitors in Marketing & Advertising: Gensler (90/100), RSM Design (70/100), Hunt Design (77/100), Pentagram (84/100), Two Twelve (75/100).
Sources: Brand Analyzer scan
Selbert Perkins Design offers services in branding, signage & wayfinding, and placemaking. These services are applied to create branded environments for clients in aviation, rail, healthcare, retail, and hospitality sectors, helping organizations and developers connect people to physical places through cohesive design systems.
Sources: Selbert Perkins Design official site
Selbert Perkins Design is an international environmental graphic design firm founded in 1996, with studios located in Los Angeles, Boston, and Chicago. The firm focuses on creating branded environments that connect people to physical places through integrated design solutions.
Sources: Selbert Perkins Design official site
Selbert Perkins Design has limited AI-search visibility, scoring 28/100 on Brand Analyzer's AI visibility composite (visibility 21, trust 38, recommendation 27). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Selbert Perkins Design official site
Selbert Perkins Design was founded in 1996. Selbert Perkins Design operates in the Marketing & Advertising category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Selbert Perkins Design scores 27/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Marketing & Advertising options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Selbert Perkins Design official site
Selbert Perkins Design is known for its work in environmental graphic design, particularly in creating branded environments through signage, wayfinding systems, and placemaking projects for large-scale developments and institutions in aviation, rail, healthcare, retail, and hospitality sectors.
Sources: Selbert Perkins Design official site
Selbert Perkins Design can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Selbert Perkins Design official site
Selbert Perkins Design's services are used by organizations and developers in sectors including aviation, rail, healthcare, retail, and hospitality who require branding, signage, wayfinding, and placemaking solutions for their physical environments and developments.
Sources: Selbert Perkins Design official site
Selbert Perkins Design scores 28/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Selbert Perkins Design has a weak AI-visibility profile at 28/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (38/100) and its weakest is visibility (21/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 6/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Selbert Perkins Design from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Selbert Perkins Design: Salespeak (71/100), Rocketium AI Studio (71/100), IndiaNIC's Signal (71/100), SkillCircle (71/100).
A step up - brands to learn from: Zeno Group (81/100), Zappi (81/100).
Category leader: Accenture (97/100).
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