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Selectra India (selectra.in) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Telecommunications brands, Media & Entertainment brands, Technology brands, in the 35th percentile of 1503 Telecommunications brands.
Selectra India (selectra.in) is an online comparison platform that helps consumers in India compare mobile recharge plans, broadband and internet plans, DTH packages, and OTT subscriptions from multiple providers. Operated as part of the global Selectra Group, which was founded in 2007 and is headquartered in Paris, the service is presented as free and independent, aiming to simplify decision-making for telecom and entertainment services by letting users quickly compare offers across providers.
| Brand Name | Selectra India |
|---|---|
| Domain | selectra.in |
| Industry | Telecommunications, Media & Entertainment |
| Founded | 2007 |
| Headquarters | Paris |
| Parent Company / Owner | Selectra |
| Main Competitors | CompareRaja, PlanZapp, 91mobiles (82/100), BankBazaar (83/100), MySmartPrice (80/100) |
Moz Domain Authority 23/100 vs category average 46 / leader 99 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Compare the best mobile recharge plans, broadband and internet plans, DTH packages and OTT subscriptions in India. Free, independent comparison service." (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions ClaudeBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on LinkedIn, X (Twitter), Facebook, Instagram, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Selectra India?", Claude could identify the brand as of September 2026. Selectra is a comparison and switching platform originally from France that helps consumers compare utility and telecom providers, and Selectra India is its Indian arm focused on helping users compare broadband, mobile, and DTH plans from various operators. Best known for Being a price comparison and switching assistance service for telecom and utility providers.
When asked "Best brands similar to Selectra India?", Claude would not surface Selectra India as of September 2026. It's a comparison service rather than an actual telecom brand, so it wouldn't fit a list of top telecom providers, though it could be mentioned if someone specifically wants to compare plans.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Selectra India's main competitors in Telecommunications: 91mobiles (82/100), BankBazaar (83/100), MySmartPrice (80/100).
Sources: Brand Analyzer scan
Selectra India has limited AI-search visibility, scoring 28/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 22, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Selectra India official site
Selectra India was founded in 2007. Selectra India operates in the Telecommunications category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Selectra India is headquartered in Paris. Selectra India operates in the Telecommunications category.
Sources: Wikidata
Selectra India offers comparison services for mobile recharge plans, broadband and internet plans, DTH (Direct-to-Home) television packages, and OTT (over-the-top) subscription services. It does not sell these services directly but provides comparative information from various providers to help users make informed choices.
Sources: Selectra India official site
Selectra India scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Telecommunications options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Selectra India official site
Selectra India (selectra.in) is a free, independent online comparison service that helps consumers in India compare mobile recharge plans, broadband and internet plans, DTH packages, and OTT subscriptions from various providers. It is part of the Selectra Group, an international comparison company founded in 2007 and headquartered in Paris.
Sources: Selectra India official site
Selectra India compares mobile recharge, broadband/internet, DTH, and OTT subscription plans from multiple service providers in India, presenting the information on a single platform so users can evaluate options and choose a plan that fits their needs. It positions itself as a neutral third party, not affiliated with any single telecom or entertainment provider, aiming to simplify plan selection for consumers.
Sources: Selectra India official site
Selectra India can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Selectra India official site
Selectra India is known for offering a free, independent comparison tool covering mobile recharge, broadband, DTH, and OTT plans in the Indian market. It is recognized as part of the broader Selectra Group, which provides similar consumer comparison services for utilities and telecom in multiple countries.
Sources: Selectra India official site
Selectra India is used by Indian consumers who are looking to compare and choose among mobile recharge, broadband, DTH, and OTT service plans from different providers. These are typically individuals seeking to find the most suitable or cost-effective telecom and entertainment options for their needs.
Sources: Selectra India official site
Selectra India scores 28/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Selectra India has a weak AI-visibility profile at 28/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is trust (22/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 23/100 and thin schema.org structured data. In a live check, Claude could already identify Selectra India from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Selectra India: Rioton (75/100), Queclink (75/100), SIMETRY (75/100), SK Telecom (75/100).
A step up - brands to learn from: ZPE Systems (81/100), WirtualneMedia.pl (81/100).
Category leader: GoTo (97/100).
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