Erfahrung. Innovation. Zukunft.
Selectra (selectra.it) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among E-commerce brands, Manufacturing brands, Technology brands, in the 88th percentile of 29502 E-commerce brands.
Selectra is an electrical wholesale and lighting company operating in South Tyrol and Trentino, Italy. Tracing its roots to 1944, it supplies lighting, cables, installation devices and household appliances to electrical contractors, installers and private customers. The company combines its long-standing wholesale expertise with digital tools, including a proprietary app for product search and ordering, and publishes catalogs such as a seasonal lighting solutions guide for projects of varying scale.
| Brand Name | Selectra |
|---|---|
| Domain | selectra.it |
| Industry | E-commerce, Manufacturing |
| Founded | 2007 |
| Headquarters | Paris |
| Main Competitors | Sonepar (79/100), Rexel (89/100), Bargellini, Comet (87/100), Würth |
Ranked #2,146,329 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Selectra has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Im neuen Selectra Weihnachtskatalog 2026 findest du professionelle Lichtlösungen für Projekte jeder Größe." (Meta description: 13 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, Product/Article schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Apache.
Social footprint: verified profiles on Instagram, Facebook, X (Twitter), GitHub; no detected presence on LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Selectra?", Claude could identify the brand as of November 2026. Selectra is a comparison and advisory platform that helps consumers compare and switch providers for energy, telecom, and other utility services, with selectra.it being its Italian-market site focused on electricity and gas tariff comparisons. Best known for Online comparison service for energy (electricity and gas) and telecom tariffs, helping users switch providers.
When asked "Best brands similar to Selectra?", Claude would recommend Selectra as of November 2026. It's a well-known comparison platform in several European markets, so it would be relevant if someone asked about utility or telecom comparison services rather than typical e-commerce retailers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Selectra's main competitors in E-commerce: Sonepar (79/100), Rexel (89/100), Comet (87/100).
Sources: Brand Analyzer scan
Selectra has limited AI-search visibility, scoring 49/100 on Brand Analyzer's AI visibility composite (visibility 63, trust 23, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Selectra official site
Selectra was founded in 2007. Selectra operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Selectra is headquartered in Paris. Selectra operates in the E-commerce category.
Sources: Wikidata
Selectra scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Selectra official site
Selectra can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Selectra official site
Selectra scores 49/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Selectra has a limited AI-visibility profile at 49/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (63/100) and its weakest is trust (23/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #2,146,329 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Selectra from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Selectra: Segway Navimow (84/100), Sebra (84/100), sellerboard (84/100), Descartes Sellercloud (84/100).
A step up - brands to learn from: Zoom (91/100), Zappos (91/100).
Category leader: DHL (97/100).
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