Confronta, risparmia, cambia utenze
Selectra (selectra.net) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Energy & Utilities brands, Telecommunications brands, E-commerce brands, in the 89th percentile of 9527 Energy & Utilities brands.
Selectra is an online comparison platform for energy and telecommunications services, founded in 2007 and headquartered in Paris. Operating in Italy through selectra.net, it helps consumers and small businesses compare ADSL, fiber optic, electricity and gas offers to reduce utility bills. The site provides free comparison tools, practical guides, a Speed Test, and coverage verification, aiming to simplify the process of switching providers and managing household utilities.
| Brand Name | Selectra |
|---|---|
| Domain | selectra.net |
| Industry | Energy & Utilities, Telecommunications |
| Founded | 2007 |
| Headquarters | Paris |
| Main Competitors | Facile.it (89/100), SOStariffe.it (65/100), Segugio.it (67/100), Comparasemplice.it (72/100), Switcho (80/100) |
Ranked #362,584 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Selectra has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Confronta le offerte ADSL, Fibra Ottica, Luce e Gas e risparmia in fattura: guide utili, Speed Test, Verifica Copertura e come traslocare linee Internet e utenze." (Meta description: 26 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions ClaudeBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is IT-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Selectra?", Claude could identify the brand as of November 2026. Selectra is a European comparison and switching platform that helps consumers compare electricity, gas, internet, and other utility providers, primarily operating in markets like France, Spain, and Belgium. It also offers customer support services to help people navigate and swit Best known for Being a leading energy and telecom comparison website in France and Spain.
When asked "Best brands similar to Selectra?", Claude would recommend Selectra as of November 2026. It's one of the most recognizable utility comparison services in several European markets, so it would naturally come up alongside similar comparison platforms.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Selectra's main competitors in Energy & Utilities: Facile.it (89/100), SOStariffe.it (65/100), Segugio.it (67/100), Comparasemplice.it (72/100), Switcho (80/100).
Sources: Brand Analyzer scan
Selectra offers a free comparison service for electricity, gas, ADSL, and fiber optic internet offers. It also provides a Speed Test tool to measure internet connection speed, a coverage verification tool to check internet availability, and practical guides on topics such as relocating internet lines and managing utility contracts.
Sources: Selectra official site
Selectra is an online comparison service for energy (electricity and gas) and telecommunications (ADSL, fiber optic) offers, founded in 2007 and headquartered in Paris. It operates in Italy via selectra.net, helping consumers and small businesses find and switch to more affordable utility and internet providers.
Sources: Selectra official site
Selectra has moderate AI-search visibility, scoring 56/100 on Brand Analyzer's AI visibility composite (visibility 68, trust 40, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Selectra official site
Selectra was founded in 2007. Selectra operates in the Energy & Utilities category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Selectra is headquartered in Paris. Selectra operates in the Energy & Utilities category.
Sources: Wikidata
Selectra compares offers from electricity, gas, and internet providers, allowing users to find the best deals for their needs. It also provides practical guides on utilities, a Speed Test tool to check internet connection speed, and a coverage verification tool to check internet availability in a given area. Additionally, it assists users with practical matters like relocating internet lines and utility contracts.
Sources: Selectra official site
Selectra scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Energy & Utilities options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Selectra official site
Selectra can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Selectra official site
Selectra is primarily used by Italian consumers and small businesses who want to compare and switch electricity, gas, and internet providers in order to reduce their utility costs. Its tools and guides are aimed at individuals managing household utilities as well as small business owners seeking more cost-effective service providers.
Sources: Selectra official site
Selectra is known for its free comparison service covering energy and telecommunications offers, along with tools like the Speed Test and coverage verification, which help Italian consumers evaluate and switch providers to reduce utility costs.
Sources: Selectra official site
Selectra scores 56/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Selectra has a limited AI-visibility profile at 56/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (68/100) and its weakest is trust (40/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #362,584 (Tranco). In a live check, Claude could already identify Selectra from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Selectra: Stockholm Environment Institute (83/100), Securis (83/100), wienerberger (83/100), SES Water (83/100).
A step up - brands to learn from: SUEZ (91/100), Roland Berger (91/100).
Category leader: Electrek (96/100).
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