Growing family, farm, and flowers since 1987
Select Seeds, Co. (selectseeds.com) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Other brands, in the 48th percentile of 28734 E-commerce brands.
Select Seeds, Co. is an e-commerce company that sells flower seeds and plants to home gardeners. Operating since 1987, it specializes in fragrant, classic, and rare flower varieties, including English sweet peas and biennials. The company positions itself as a family-rooted, trusted source for unique flower seeds, drawing on decades of gardening expertise to serve passionate home gardeners and flower enthusiasts seeking seasonal and fragrant blooms for gardens and bouquets.
| Brand Name | Select Seeds, Co. |
|---|---|
| Domain | selectseeds.com |
| Industry | E-commerce, Other |
| Founded | 1987 |
| Main Competitors | Burpee (84/100), Park Seed (69/100), Johnny's Selected Seeds (78/100), Baker Creek Heirloom Seeds (82/100), Renee's Garden (78/100), Swallowtail Garden Seeds (69/100) |
Moz Domain Authority 46/100 vs category average 40 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #408,987 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Homepage - Select Seeds, Co." (Meta description: 5 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify, Ghost.
Social footprint: verified profiles on Instagram, X (Twitter), YouTube; no detected presence on Facebook, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Select Seeds, Co.?", Claude could identify the brand as of October 2026. Select Seeds is an online and mail-order retailer based in Connecticut that specializes in heirloom, rare, and old-fashioned flower seeds, plants, and bulbs for home gardeners. Best known for Heirloom and rare flower seeds for cottage-style gardens.
When asked "Best brands similar to Select Seeds, Co.?", Claude would recommend Select Seeds, Co. as of October 2026. It's a well-regarded niche source for gardeners seeking unusual or heirloom flower varieties, so I'd mention it alongside similar specialty seed companies.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Select Seeds, Co.'s main competitors in E-commerce: Burpee (84/100), Park Seed (69/100), Johnny's Selected Seeds (78/100), Baker Creek Heirloom Seeds (82/100), Renee's Garden (78/100).
Sources: Brand Analyzer scan
Select Seeds, Co. has limited AI-search visibility, scoring 36/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 62, recommendation 59). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Select Seeds, Co. official site
Select Seeds, Co. offers flower seeds and plants, including fragrant, classic, and rare varieties such as English sweet peas and biennials, intended for home gardens and bouquets.
Sources: Select Seeds, Co. official site
Select Seeds, Co. scores 59/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Select Seeds, Co. official site
Select Seeds, Co. is an e-commerce company that sells flower seeds and plants. It has operated since 1987 and specializes in fragrant, classic, and rare flower varieties for home gardeners.
Sources: Select Seeds, Co. official site
Select Seeds, Co. curates and sells flower seeds and plants, focusing on fragrant, classic, and rare varieties such as English sweet peas and biennials, to help gardeners grow flowers and gardens season after season.
Sources: Select Seeds, Co. official site
Select Seeds, Co. can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Select Seeds, Co. official site
Select Seeds, Co. is known for offering a curated selection of fragrant, classic, and rare flower seeds, including English sweet peas and biennials, drawing on decades of gardening expertise since 1987.
Sources: Select Seeds, Co. official site
Select Seeds, Co. is used by home gardeners and flower enthusiasts who want to grow seasonal, fragrant, and classic flowers for their gardens and bouquets.
Sources: Select Seeds, Co. official site
Select Seeds, Co. scores 36/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Select Seeds, Co. has a weak AI-visibility profile at 36/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (62/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #408,987 (Tranco), a Moz Domain Authority of 46/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no strong Wikidata entry. In a live check, Claude could already identify Select Seeds, Co. from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Select Seeds, Co.: Select Eyewear (76/100), SEDOLL (76/100), self-portrait (76/100), Selgros (76/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.