Der deutsche Pionier für Dynamic DNS
selfHOST (selfhost.de) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among SaaS brands, Technology brands, Telecommunications brands, in the 37th percentile of 24584 SaaS brands.
selfHOST is a German provider of Dynamic DNS, domain registration, e-mail, web hosting, and virtual server (V-Server) services. Describing itself as the German pioneer for Dynamic DNS, it offers both a free entry-level DynDNS account and paid packages for domains, hosting, and servers. The company targets private users, developers, and small to medium-sized businesses in Germany seeking reliable internet infrastructure services.
| Brand Name | selfHOST |
|---|---|
| Domain | selfhost.de |
| Industry | SaaS, Technology |
| Main Competitors | No-IP (90/100), DynDNS (87/100), IONOS, Strato, Hetzner Online (90/100), DuckDNS (70/100), GoDaddy (88/100), united-domains |
Moz Domain Authority 29/100 vs category average 37 / leader 99 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "DynDNS, Domains, E-Mail, Webhosting, V-Server & more Sichern Sie sich noch heute Ihre Domain! DynDNS, Domains, E-Mail, Webhosting, V-Server & more Sichern Sie sich heute Ih…" (No meta description. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: PHP, Nginx, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is selfHOST?", Claude could identify the brand as of September 2026. selfHOST.de is a German dynamic DNS (DynDNS) service that lets users map a changing IP address to a fixed hostname, commonly used for home servers, routers, and remote access setups. Best known for Dynamic DNS service popular in Germany for home network and server remote access.
When asked "Best brands similar to selfHOST?", Claude would recommend selfHOST as of September 2026. It's a well known, long-standing German DynDNS provider often mentioned alongside services like No-IP or DynDNS.com for similar use cases.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
selfHOST's main competitors in SaaS: No-IP (90/100), DynDNS (87/100), Hetzner Online (90/100), DuckDNS (70/100), GoDaddy (88/100).
Sources: Brand Analyzer scan
selfHOST has limited AI-search visibility, scoring 32/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 41, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: selfHOST official site
selfHOST offers Dynamic DNS (DynDNS) services, domain registration, e-mail hosting, web hosting, and virtual private servers (V-Server). It provides a free DynDNS account (selfHOST Free) starting at 0 € per month, as well as paid domain and hosting packages for more advanced needs.
Sources: selfHOST official site
selfHOST scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest SaaS options. Recommendation depends on crawlability, structured data, and category authority.
Sources: selfHOST official site
selfHOST can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: selfHOST official site
selfHOST is a German company providing Dynamic DNS (DynDNS), domain registration, e-mail, web hosting, and virtual server (V-Server) services. It positions itself as the German pioneer for Dynamic DNS and offers services for both private and business customers in Germany.
Sources: selfHOST official site
selfHOST provides internet infrastructure services including Dynamic DNS, domain registration, e-mail hosting, web hosting, and virtual servers (V-Server). It offers a free entry-level DynDNS account as well as paid packages combining domains, hosting, and server solutions for private users and businesses.
Sources: selfHOST official site
selfHOST's services are used by private individuals, developers, and small to medium-sized businesses in Germany who need reliable and straightforward solutions for domains, hosting, e-mail, and dynamic DNS services.
Sources: selfHOST official site
selfHOST scores 32/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
selfHOST has a weak AI-visibility profile at 32/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is visibility (17/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 29/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify selfHOST from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to selfHOST: Securelink (73/100), Seattle Avionics (73/100), Selling.com (73/100), SendCheckIt (73/100).
A step up - brands to learn from: Zutobi (81/100), Zuppler (81/100).
Category leader: Hostinger (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.