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Sem & Johnsen (sem-johnsen.no) scores 67 out of 100 on Brand Analyzer, placing it in the Developing tier among Real Estate brands, in the 17th percentile of 13689 Real Estate brands.
Sem & Johnsen is a Norwegian real estate agency specializing in attractive properties in the Østlandet region. According to its own site description, the company has operated since 1977, while structured data lists a founding year of 2012, headquartered in Vika, Oslo. It positions itself as an experienced, leading broker offering personalized, flexible advisory services tailored to clients' needs throughout the buying and selling process, targeting property buyers and sellers seeking tailored guidance in the Østlandet area.
| Brand Name | Sem & Johnsen |
|---|---|
| Domain | sem-johnsen.no |
| Industry | Real Estate |
| Founded | 2012 |
| Headquarters | Vika |
| Main Competitors | DNB Eiendom (67/100), Nordvik (67/100), EIE Eiendomsmegling, Privatmegleren (71/100), Krogsveen (72/100), Aktiv Eiendomsmegling (74/100) |
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Siden etablering i 1977, har Sem & Johnsen tatt en ledende posisjon innen eiendomsmegling av de mest attraktive eiendommene i på Østlandet." (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NO-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js, Vercel.
Social footprint: verified profiles on Instagram, Facebook, X (Twitter); no detected presence on LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Sem & Johnsen?", Claude could not identify the brand as of November 2026. I don't genuinely recognize Sem & Johnsen as a specific real estate company, likely because it's a smaller Norwegian firm with limited presence in my training data.
When asked "Best brands similar to Sem & Johnsen?", Claude would not surface Sem & Johnsen as of November 2026. I can't vouch for or recommend a company I don't have verified information about.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Sem & Johnsen's main competitors in Real Estate: DNB Eiendom (67/100), Nordvik (67/100), Privatmegleren (71/100), Krogsveen (72/100), Aktiv Eiendomsmegling (74/100).
Sources: Brand Analyzer scan
Sem & Johnsen has limited AI-search visibility, scoring 35/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 34, recommendation 57). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Sem & Johnsen official site
Sem & Johnsen was founded in 2012. Sem & Johnsen operates in the Real Estate category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Sem & Johnsen is headquartered in Vika. Sem & Johnsen operates in the Real Estate category.
Sources: Wikidata
Sem & Johnsen scores 57/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Real Estate options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Sem & Johnsen official site
Sem & Johnsen can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Sem & Johnsen official site
Sem & Johnsen scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Sem & Johnsen has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (57/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and thin schema.org structured data. In a live check (November 2026), Claude could not identify Sem & Johnsen from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Sem & Johnsen: Schüco (67/100), Sargfabrik (67/100), Shademaker (67/100), SheltonMindel (67/100).
A step up - brands to learn from: Zug Estates (71/100), Ed. Züblin AG (71/100).
Category leader: Chaos (95/100).
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