Sri Lanka's No.1 SMS Gateway
Send.lk (send.lk) earns a Brand Analyzer score of 64 out of 100, placing it in the Developing tier among Technology brands, Telecommunications brands, Marketing & Advertising brands. Among 17511 Technology brands analyzed, Send.lk ranks in the 16th percentile (category average 74, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 80/100, Digital Presence 82/100, Visual Identity 93/100, Messaging Clarity 95/100, Trust Foundation 53/100, AI Discoverability 44/100, Brand Authority 23/100.
Send.lk is an SMS gateway service based in Sri Lanka, providing businesses and developers with tools to send promotional, transactional, OTP, and seasonal SMS messages under their own brand name. The platform emphasizes affordability and reliability, offering competitive pricing and additional features such as Short URL and email delivery. It targets local businesses and developers seeking cost-effective communication solutions with customers via SMS-based messaging in the Sri Lankan market.
| Brand Name | Send.lk |
|---|---|
| Domain | send.lk |
| Industry | Technology, Telecommunications |
| Headquarters | Sri Lanka |
| Main Competitors | Notify.lk, Twilio (95/100), Infobip (90/100), MSG91, Textlocal, Dialog Axiata SMS Services |
Moz Domain Authority 4/100 vs category average 38 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Send.lk appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Send.lk No.1 SMS Gateway in Sri Lanka. Send Promotional, Transactional, OTP, Seasonal or any type of SMS in Sri Lanka under your brand name. We have the best pricing and features a…" (Meta description: 37 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Send.lk scores 26/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Send.lk has a weak AI-visibility profile at 26/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (35/100) and its weakest is trust (14/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 4/100 and thin schema.org structured data. In a live check (August 2026), Claude could not identify Send.lk from memory, confirming the gaps above.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Send.lk?", Claude could not identify the brand as of August 2026. I don't genuinely recognize Send.lk as a specific company, likely because it's a small or regional Sri Lankan service (the .lk domain suggests Sri Lanka) with limited presence in my training data.
When asked "Best brands similar to Send.lk?", Claude would not surface Send.lk as of August 2026. I can't confidently recommend a company I don't have verified details about.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Send.lk's main competitors include Notify.lk, Twilio (95/100), Infobip (90/100), MSG91, Textlocal. These companies compete in the Technology space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
Send.lk and Twilio are competitors in Technology. Brand Analyzer scores Send.lk at 64/100 and Twilio at 95/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Send.lk offers an SMS gateway platform supporting promotional, transactional, OTP, and seasonal SMS messaging. It provides an API for developers, a campaign manager for marketing messages, branded sender ID options, Short URL creation, and email delivery integration, all aimed at helping Sri Lankan businesses communicate with customers.
Sources: Send.lk official site
Popular alternatives to Send.lk include Notify.lk, Twilio (95/100), Infobip (90/100), MSG91, Textlocal. Each is an established option in the Technology space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
Send.lk is an SMS gateway platform based in Sri Lanka that enables businesses and developers to send various types of SMS messages, including promotional, transactional, OTP (one-time password), and seasonal messages, under their own brand name. It positions itself as the leading and most cost-effective SMS gateway provider in the country.
Sources: Send.lk official site
Send.lk has limited AI-search visibility, scoring 26/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 14, recommendation 24). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Send.lk official site
Send.lk provides an SMS gateway and campaign management service that allows businesses and developers in Sri Lanka to send bulk or individual SMS messages for promotional, transactional, OTP, and seasonal purposes. It offers an API for integration into apps and websites, along with additional tools like Short URL generation and email delivery to support broader communication needs.
Sources: Send.lk official site
Send.lk scores 24/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Technology options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Send.lk official site
Send.lk is known for being positioned as the No.1 SMS gateway in Sri Lanka, offering competitive pricing and a range of SMS types-promotional, transactional, OTP, and seasonal-along with features like branded sender names, Short URL, and email delivery integration.
Sources: Send.lk official site
Send.lk can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Send.lk official site
Send.lk is used by local businesses, brands, and software developers in Sri Lanka who need to communicate with customers through SMS, including for marketing campaigns, transactional alerts, and OTP verification.
Sources: Send.lk official site
Ranked closest to Send.lk: Creative Masterpiece Telecom Co. (64/100), SEDOPTICA (64/100), Sentio (64/100), INPUT (64/100).
A step up - brands to learn from: Zocket (71/100), Zhangyue (71/100).
Category leader: Hostinger (97/100).