Hochwertige Produkte für Wasserwelten
sera (sera.de) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Other brands, in the 30th percentile of 14723 E-commerce brands.
sera is a German company founded in 1970 and headquartered in Heinsberg. It develops and manufactures products for aquaristics, terraristics, and garden ponds, including fish food, water care products, and accessories. The company positions itself as a research-based expert in the field, aiming to enable healthy living conditions for aquatic and terrarium animals. Its products are sold through e-commerce and retail channels to hobbyists and professionals alike.
| Brand Name | sera |
|---|---|
| Domain | sera.de |
| Industry | E-commerce, Other |
| Founded | 1970 |
| Headquarters | Heinsberg |
| Main Competitors | Tetra (84/100), JBL (82/100), Dennerle (82/100), Eheim (81/100), Oase (82/100), Fluval (69/100), Zoo Med (81/100) |
Moz Domain Authority 37/100 vs category average 44 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #412,670 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Hochwertige Produkte für Aquaristik, Terraristik & Gartenteich: ✔Fischfutter ✔Aquarienzubehör ✔Gartenteichzubehör ✔Terrarien. ▶ Jetzt entdecken!" (Meta description: 14 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: Microdata (Schema.org), og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Apache.
Social footprint: verified profiles on YouTube, Instagram, X (Twitter), LinkedIn, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is sera?", Claude could identify the brand as of September 2026. sera is a German company that manufactures aquarium and pond products, including fish food, water treatments, and equipment for fishkeeping, and it sells through sera.de as well as retail partners. Best known for Aquarium and pond care products, especially fish food and water conditioners.
When asked "Best brands similar to sera?", Claude would recommend sera as of September 2026. sera is a well established and trusted brand in the fishkeeping hobby, so it would be relevant to mention alongside similar aquarium care brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
sera's main competitors in E-commerce: Tetra (84/100), JBL (82/100), Dennerle (82/100), Eheim (81/100), Oase (82/100).
Sources: Brand Analyzer scan
sera offers fish food, aquarium care and water treatment products, aquarium accessories, garden pond products, and terrarium supplies, all designed to work together for animal health and habitat maintenance.
Sources: sera official site
sera is a German company, founded in 1970 and headquartered in Heinsberg, that develops and manufactures products for aquaristics, terraristics, and garden ponds.
Sources: sera official site
sera has limited AI-search visibility, scoring 29/100 on Brand Analyzer's AI visibility composite (visibility 30, trust 23, recommendation 33). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: sera official site
sera was founded in 1970. sera operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
sera is headquartered in Heinsberg. sera operates in the E-commerce category.
Sources: Wikidata
sera develops, produces, and sells care and food products for aquariums, terrariums, and garden ponds, offering a coordinated range of solutions based on decades of research to support animal health.
Sources: sera official site
sera scores 33/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: sera official site
sera can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: sera official site
sera's products are used by hobbyist and professional aquarium keepers, terrarium owners, and garden pond owners who seek high-quality care products for their animals.
Sources: sera official site
sera is known for its broad, research-based product range for aquarium, terrarium, and garden pond care, including fish food and water treatment products designed to work together as an integrated system.
Sources: sera official site
sera scores 29/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
sera has a weak AI-visibility profile at 29/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (33/100) and its weakest is trust (23/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #412,670 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 37/100 and thin schema.org structured data. In a live check, Claude could already identify sera from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to sera: Sequoia Soluções Logísticas (73/100), SeekhoBecho (73/100), SERRV International (73/100), Seso Global (73/100).
A step up - brands to learn from: Zoo Med Laboratories (81/100), ZonGuru (81/100).
Category leader: DHL (97/100).
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