Ihr Zugang zur Verwaltung
Service-BW (service-bw.de) scores 66 out of 100 on Brand Analyzer, placing it in the Developing tier among Government brands, in the 16th percentile of 9486 Government brands.
Service-BW is the official e-government portal of the German state of Baden-Württemberg. It provides citizens and businesses with a centralized digital access point to administrative services, allowing users to find the responsible authority and relevant online services through an integrated jurisdiction finder (Zuständigkeitsfinder). The platform aims to simplify interactions with public administration by consolidating government services and information in one place for residents and companies within the state.
| Brand Name | Service-BW |
|---|---|
| Domain | service-bw.de |
| Industry | Government |
| Main Competitors | Bund.de (52/100), Bayern Portal (69/100), Service Berlin, Landesportal NRW, Mein ELSTER (73/100) |
Moz Domain Authority 48/100 vs category average 49 / leader 97 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Service-BW bietet Bürgerinnen, Bürgern und Unternehmen einen zentralen digitalen Zugang zu Verwaltungsdienstleistungen in Baden-Württemberg." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on Facebook, Instagram; no detected presence on X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Service-BW?", Claude could identify the brand as of October 2026. Service-BW is the official online administration portal for the German state of Baden-Wurttemberg, allowing citizens and businesses to find information about and access public services, forms, and permits digitally. Best known for being the central e-government portal for Baden-Wurttemberg's public administration services.
When asked "Best brands similar to Service-BW?", Claude would recommend Service-BW as of October 2026. It's a well-known regional government service portal in Germany, so I'd mention it if someone asked about German state e-government platforms.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Service-BW's main competitors in Government: Bund.de (52/100), Bayern Portal (69/100), Mein ELSTER (73/100).
Sources: Brand Analyzer scan
Service-BW offers access to a wide range of administrative services for citizens and businesses in Baden-Württemberg, including a jurisdiction finder (Zuständigkeitsfinder) tool that identifies the responsible authority and applicable online services for specific administrative requests.
Sources: Service-BW official site
Service-BW is the official digital government portal for the German state of Baden-Württemberg. It serves as a central online access point for citizens and businesses to find and use administrative services offered by state and local authorities.
Sources: Service-BW official site
Service-BW has limited AI-search visibility, scoring 28/100 on Brand Analyzer's AI visibility composite (visibility 13, trust 22, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Service-BW official site
Service-BW provides a centralized digital platform where citizens and businesses in Baden-Württemberg can access administrative services online. It includes a 'Zuständigkeitsfinder' (jurisdiction finder) that helps users quickly identify the appropriate government authority and relevant online services for their specific needs.
Sources: Service-BW official site
Service-BW scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Service-BW official site
Service-BW is known for being the official, comprehensive e-government portal of Baden-Württemberg, particularly for its integrated jurisdiction finder that helps users locate the correct authority and corresponding online administrative services.
Sources: Service-BW official site
Service-BW is an official government portal operated for the state of Baden-Württemberg, positioning it as a credible and authoritative source for administrative services and information. As an official state platform, it is designed to be a reliable channel for citizens and businesses to interact with public authorities.
Sources: Service-BW official site
Service-BW can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Service-BW official site
Service-BW is used by citizens and businesses located in or dealing with administrative matters in Baden-Württemberg who need to identify and access relevant government services and authority contacts.
Sources: Service-BW official site
Service-BW is used because it offers a single, centralized platform for accessing administrative services across Baden-Württemberg, eliminating the need to navigate multiple separate government websites. Its integrated jurisdiction finder simplifies the process of identifying the correct authority and available online services for a given administrative matter.
Sources: Service-BW official site
Service-BW scores 28/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Service-BW has a weak AI-visibility profile at 28/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (63/100) and its weakest is visibility (13/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 48/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Service-BW from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Service-BW: Pemerintah Kota Semarang (66/100), Securitycode (66/100), Homelessness and Supportive Housing (HSH) - SF.gov (66/100), Sherman County, OR (66/100).
A step up - brands to learn from: ZEW - Leibniz-Zentrum für Europäische Wirtschaftsforschung (71/100), ZDH (Zentralverband des Deutschen Handwerks) (71/100).
Category leader: ABC News (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.