High Performance Liquid and Oil Cooling
Setrab (setrab.com) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Automotive brands, Manufacturing brands, Technology brands, in the 32nd percentile of 6822 Automotive brands.
Setrab is a Swedish manufacturer based in Malmö, founded in 1968, specializing in bespoke aluminium oil coolers and heat exchangers. The company serves engineers and professionals across racing, automotive, industrial, medical, and energy sectors, focusing on engineering precision and fast, customized manufacturing. Its products are designed for high-performance, reliable thermal management in demanding applications, positioning Setrab as a trusted supplier of cooling solutions for critical systems requiring endurance and efficiency.
| Brand Name | Setrab |
|---|---|
| Domain | setrab.com |
| Industry | Automotive, Manufacturing |
| Founded | 1968 |
| Headquarters | Malmö |
| Main Competitors | Mocal, Earl's Performance, Derale Performance (79/100), PWR Advanced Cooling Technology (74/100), Fluidyne (80/100), CSF Race (77/100) |
Moz Domain Authority 30/100 vs category average 39 / leader 93 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "High-performance cooling solutions trusted by professionals. Setrab oil coolers are engineered for endurance, efficiency, and reliability." (Meta description: 16 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:description, og:image, og:type, Twitter cards. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on LinkedIn, Facebook, X (Twitter), Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Setrab?", Claude could identify the brand as of October 2026. Setrab is a Swedish manufacturer specializing in oil coolers and cooling systems for automotive, marine, and industrial applications, well known in motorsport and performance car circles. Best known for High-quality aluminum oil coolers widely used in racing and performance vehicle builds.
When asked "Best brands similar to Setrab?", Claude would recommend Setrab as of October 2026. Setrab is a respected, established name in performance oil cooling that enthusiasts and builders frequently mention alongside other top cooling brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Setrab's main competitors in Automotive: Derale Performance (79/100), PWR Advanced Cooling Technology (74/100), Fluidyne (80/100), CSF Race (77/100).
Sources: Brand Analyzer scan
Setrab offers bespoke aluminium oil coolers and heat exchangers designed for high-performance liquid and oil cooling applications. Its products serve critical thermal management needs across racing, automotive, industrial, medical, and energy sectors.
Sources: Setrab official site
Setrab is a Swedish company based in Malmö that designs and manufactures bespoke aluminium oil coolers and heat exchangers for high-performance thermal management applications. Founded in 1968, it serves customers in racing, automotive, industrial, medical, and energy sectors who need reliable, customized cooling solutions for demanding systems.
Sources: Setrab official site
Setrab has limited AI-search visibility, scoring 26/100 on Brand Analyzer's AI visibility composite (visibility 21, trust 29, recommendation 30). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Setrab official site
Setrab was founded in 1968. Setrab operates in the Automotive category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Setrab is headquartered in Malmö. Setrab operates in the Automotive category.
Sources: Wikidata
Setrab designs and manufactures aluminium coolers and heat exchangers, offering customized thermal management solutions for liquid and oil cooling. It combines engineering expertise with fast, tailored manufacturing processes to produce high-performance cooling products for professional and industrial applications.
Sources: Setrab official site
Setrab scores 30/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Automotive options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Setrab official site
Setrab can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Setrab official site
Setrab's products are used by engineers, manufacturers, and professionals in racing, automotive, industrial, medical, and energy sectors who require high-performance, customized cooling solutions for demanding systems.
Sources: Setrab official site
Setrab is known for producing high-performance, bespoke aluminium oil coolers and heat exchangers used in demanding applications such as racing, automotive, and industrial systems. The company is recognized for engineering precision and the ability to deliver customized cooling solutions efficiently.
Sources: Setrab official site
Setrab scores 26/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Setrab has a weak AI-visibility profile at 26/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (30/100) and its weakest is visibility (21/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 30/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Setrab from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Setrab: Servotech Renewable Power System Limited (72/100), Sepro Group (72/100), Techno Classica (72/100), SINTRONES (72/100).
A step up - brands to learn from: Zeekr (81/100), ZAMA (81/100).
Category leader: Electrek (96/100).
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