Sex education by teens, for teens
Sex, Etc. (sexetc.org) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Education brands, Healthcare brands, Non-profit brands, in the 47th percentile of 14766 Education brands.
Sex, Etc. (sexetc.org) is an American sexual health magazine and website for teens, published by the nonprofit organization Answer. Founded in 1994, it provides sex education content written by teens for teens, covering topics such as birth control, condoms, HIV/AIDS, STDs, pregnancy, and relationships. Its goal is to help young people make informed decisions about their sexual health through honest, relatable, and accessible information.
| Brand Name | Sex, Etc. |
|---|---|
| Domain | sexetc.org |
| Industry | Education, Healthcare |
| Founded | 1994 |
| Parent Company / Owner | Answer |
| Main Competitors | Planned Parenthood (88/100), Scarleteen (75/100), Advocates for Youth (84/100), Amaze (88/100), Teen Vogue (sexual health content) (84/100), Bedsider (84/100) |
Moz Domain Authority 58/100 vs category average 49 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #677,277 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Sex, Etc. has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Sex, Etc. Sex education by teens, for teens. Info on birth control, condoms, HIV/AIDS & STDs, pregnancy and more. Sex, Etc. is published by Answer." (Meta description: 25 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: PHP, Apache, WordPress, Ghost.
Social footprint: verified profiles on Instagram, YouTube, Facebook; no detected presence on X (Twitter), LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Sex, Etc.?", Claude could identify the brand as of October 2026. Sex, Etc. is a teen-written sexual health education website and former print magazine run by Answer, a national sex education organization affiliated with Rutgers University, aimed at giving teens medically accurate information about sex, relationships, and reproductive health in Best known for Teen-to-teen sex education content written largely by teenage writers and reviewed by health experts.
When asked "Best brands similar to Sex, Etc.?", Claude would recommend Sex, Etc. as of October 2026. It's a long-standing, well-regarded resource in teen sex ed circles, so it would come up naturally alongside other trusted sexual health education sites for teens.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Sex, Etc.'s main competitors in Education: Planned Parenthood (88/100), Scarleteen (75/100), Advocates for Youth (84/100), Amaze (88/100), Teen Vogue (sexual health content) (84/100).
Sources: Brand Analyzer scan
Sex, Etc. offers educational articles and magazine content on birth control, condoms, HIV/AIDS, STDs, pregnancy, and relationships, all written by and for teens.
Sources: Sex, Etc. official site
Sex, Etc. is an American magazine and website providing sex education content for teens, written by teens. It is published by the nonprofit organization Answer and covers topics including birth control, condoms, HIV/AIDS, STDs, pregnancy, and relationships.
Sources: Sex, Etc. official site
Sex, Etc. has moderate AI-search visibility, scoring 53/100 on Brand Analyzer's AI visibility composite (visibility 58, trust 40, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Sex, Etc. official site
Sex, Etc. was founded in 1994. Sex, Etc. operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Sex, Etc. produces and publishes sexual health education content aimed at teenagers, written by teen contributors. It covers subjects such as contraception, sexually transmitted diseases, HIV/AIDS, pregnancy, and relationships, aiming to provide accurate and relatable information to help teens make informed decisions.
Sources: Sex, Etc. official site
Sex, Etc. scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Sex, Etc. official site
Sex, Etc. is known for being a teen-written sex education resource that covers topics like birth control, STDs, and relationships in a relatable, judgment-free way, as part of the nonprofit organization Answer.
Sources: Sex, Etc. official site
Sex, Etc. can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Sex, Etc. official site
Sex, Etc. is used by teenagers and young people seeking accurate, relatable information about sexual health, relationships, and well-being.
Sources: Sex, Etc. official site
Sex, Etc. scores 53/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Sex, Etc. has a limited AI-visibility profile at 53/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (58/100) and its weakest is trust (40/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #677,277 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Sex, Etc. from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Sex, Etc.: Seth's Blog (76/100), Sesame Workshop India (76/100), Society for Storytelling (76/100), San Francisco Zen Center (76/100).
A step up - brands to learn from: Zymo Research (81/100), Zutobi (81/100).
Category leader: Canva (97/100).
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