SF311 Brand Score: 72/100 - Brand-Ready tier

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SF311 (sf311.org) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Government brands, in the 35th percentile of 9560 Government brands.

AI Snapshot

SF311 is the official 24/7 service of the City and County of San Francisco that connects residents, visitors, and businesses to municipal services and information. Accessible by phone, web, and mobile app, it offers support in over 160 languages by phone, with the app available in Chinese, Filipino, Spanish, and English. It serves as a single point of contact for reporting problems and requesting City services, positioning itself as the primary gateway to San Francisco government services.

Key facts about SF311
Brand NameSF311
Domainsf311.org
IndustryGovernment
HeadquartersSan Francisco, CA
Parent Company / OwnerCity and County of San Francisco
Main CompetitorsNYC311, MyLA311, Chicago 311, Philly311, Boston 311

Evidence

Moz Domain Authority 47/100 vs category average 49 / leader 97 - limited third-party links, so AI systems rarely encounter mentions of the brand.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "We help San Francisco residents, visitors, and businesses access City services and information 24 hours a day, 7 days a week via phone, web, and mobile. We offer assistance in over…" (Meta description: 48 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Detected tech stack: Next.js, Nginx.

Social footprint: verified profiles on X (Twitter), Instagram, YouTube, GitHub; no detected presence on Facebook, LinkedIn - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know SF311?

Live results from asking a general-purpose AI assistant about the brand, checked October 2026.

When asked "What is SF311?", Claude could identify the brand as of October 2026. SF311 is San Francisco's 311 system, letting residents report non-emergency issues like potholes, graffiti, illegal dumping, and streetlight outages, and get information about city services via phone, app, or website. Best known for Being San Francisco's non-emergency city services and complaint reporting hotline and app.

When asked "Best brands similar to SF311?", Claude would recommend SF311 as of October 2026. It's a well-known municipal service model that's a natural example when discussing city 311 systems or civic tech.

People Also Ask About SF311

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

What products or services does SF311 offer?

SF311 offers access to City of San Francisco services and information through three main channels: a 24/7 phone line supporting over 160 languages, a website, and a mobile app available in Chinese, Filipino, Spanish, and English. These channels allow users to report problems, request services, and obtain information about City government.

Sources: SF311 official site

What is SF311?

SF311 is the official 24/7 service of the City and County of San Francisco that provides residents, visitors, and businesses with access to City services and information via phone, web, and a mobile app. It serves as a single point of contact for government services, offering phone support in over 160 languages.

Sources: SF311 official site

What does SF311 do?

SF311 connects people to San Francisco City services and information around the clock. It allows residents, visitors, and businesses to report problems, request services, and get information through phone, web, or a mobile app. Phone support is available in over 160 languages, while the mobile app supports Chinese, Filipino, Spanish, and English.

Sources: SF311 official site

Does ChatGPT recommend SF311?

SF311 scores 36/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority.

Sources: SF311 official site

Who uses SF311?

SF311 is used by San Francisco residents, visitors, and businesses who need to access City services, obtain information, or report problems to the City government.

Sources: SF311 official site

What is SF311 known for?

SF311 is known for being San Francisco's official, always-available point of contact for City services, enabling residents and visitors to report issues and request assistance via phone, web, or mobile app, with broad multilingual support covering over 160 languages by phone.

Sources: SF311 official site

Is SF311 trustworthy?

SF311 is the official City and County of San Francisco service for accessing municipal services, which indicates it is an authoritative and trustworthy government resource for residents, visitors, and businesses seeking City information or services.

Sources: SF311 official site

How can SF311 improve its AI discoverability?

SF311 can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: SF311 official site

Recommendations

AI visibility

SF311 scores 21/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

SF311 has a weak AI-visibility profile at 21/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (36/100) and its weakest is visibility (13/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 47/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify SF311 from memory (October 2026) - a sign these signals are paying off.

Visibility - 13/100

Trust - 22/100

Recommendation likelihood - 36/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to SF311: Senior Executives Association (SEA) (72/100), SEDA Council of Governments (SEDA-COG) (72/100), SGCH - St George Community Housing (72/100), Sunny Isles Beach, FL (72/100).

A step up - brands to learn from: Genasys (81/100), Zero Project (81/100).

Category leader: ABC News (96/100).

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