Shakepay Brand Score: 87/100 - Strong Brand tier

Buy and earn bitcoin, easily

Shakepay (shakepay.com) scores 87 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Finance brands, Technology brands, in the 92nd percentile of 7381 Finance brands.

AI Snapshot

Shakepay is a Canadian bitcoin and cryptocurrency platform that allows users to buy, sell, and hold bitcoin and ethereum. It is regulated as a CIRO member, an AMF-registered Investment Dealer, and a FINTRAC-registered Money Services Business. The platform emphasizes simplicity and accessibility, offering commission-free trading and free bitcoin rewards through activities like shaking the app or shopping. Shakepay serves over 1.5 million Canadians seeking a secure and regulated way to engage with cryptocurrency.

Key facts about Shakepay
Brand NameShakepay
Domainshakepay.com
IndustryFinance, Technology
Main CompetitorsCoinbase (83/100), Kraken (95/100), Binance (89/100), Bitbuy (88/100), Newton (87/100), NDAX (84/100), Wealthsimple Crypto (89/100), CoinSmart

Evidence

Moz Domain Authority 42/100 vs category average 40 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

Ranked #264,178 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "Buy and earn bitcoin easily in Canada. Join 1.5M+ Canadians shaking for bitcoin. CIRO member, AMF-registered Investment Dealer, and FINTRAC-registered MSB." (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Detected tech stack: Cloudflare.

Social footprint: verified profiles on X (Twitter), Instagram, YouTube, LinkedIn, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know Shakepay?

Live results from asking a general-purpose AI assistant about the brand, checked September 2026.

When asked "What is Shakepay?", Claude could identify the brand as of September 2026. Shakepay is a Canadian cryptocurrency platform that lets users buy, sell, and hold Bitcoin and Ethereum, and it's known for its simplicity and focus on the Canadian market. It also offers a rewards program called 'Shakingsats' that gives users small amounts of free Bitcoin period Best known for Being a popular, easy-to-use Bitcoin and crypto trading app for Canadians.

When asked "Best brands similar to Shakepay?", Claude would recommend Shakepay as of September 2026. It's one of the most well-known and trusted crypto exchanges specifically tailored for Canadian users, making it a natural recommendation for that audience.

People Also Ask About Shakepay

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are Shakepay's main competitors?

Shakepay's main competitors in Finance: Coinbase (83/100), Kraken (95/100), Binance (89/100), Bitbuy (88/100), Newton (87/100).

Sources: Brand Analyzer scan

What products or services does Shakepay offer?

Shakepay offers commission-free buying and selling of bitcoin and ethereum, along with a rewards feature that lets users earn free bitcoin through actions such as shaking the app or making everyday purchases.

Sources: Shakepay official site

What is Shakepay?

Shakepay is a Canadian platform for buying, selling, and earning bitcoin and ethereum. It is regulated as a CIRO member, an AMF-registered Investment Dealer, and a FINTRAC-registered Money Services Business, serving over 1.5 million Canadians.

Sources: Shakepay official site

What does Shakepay do?

Shakepay enables Canadians to buy and sell bitcoin and ethereum commission-free at market-leading prices. It also allows users to earn free bitcoin rewards through everyday actions such as shaking the app or shopping, aiming to make cryptocurrency simple and accessible.

Sources: Shakepay official site

Is Shakepay trustworthy?

Shakepay operates under Canadian regulatory oversight as a CIRO member, an AMF-registered Investment Dealer, and a FINTRAC-registered Money Services Business, which indicates compliance with national financial and anti-money-laundering regulations. These registrations support its credibility as a regulated cryptocurrency platform in Canada.

Sources: Shakepay official site

Does ChatGPT recommend Shakepay?

Shakepay scores 68/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority.

Sources: Shakepay official site

What is Shakepay known for?

Shakepay is known for its bitcoin rewards program, where users can earn free bitcoin by shaking their phone or through everyday spending, combined with commission-free buying and selling of bitcoin and ethereum in a regulated Canadian platform.

Sources: Shakepay official site

How can Shakepay improve its AI discoverability?

Shakepay can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Shakepay official site

Who uses Shakepay?

Shakepay is used by Canadians who want an easy, secure, and regulated way to buy, earn, and hold bitcoin and cryptocurrency, including both new and experienced crypto users seeking a straightforward platform with reward incentives.

Sources: Shakepay official site

Recommendations

AI visibility

Shakepay scores 39/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Shakepay has a weak AI-visibility profile at 39/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (68/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #264,178 (Tranco), a Moz Domain Authority of 42/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no strong Wikidata entry. In a live check, Claude could already identify Shakepay from memory (September 2026) - a sign these signals are paying off.

Visibility - 5/100

Trust - 65/100

Recommendation likelihood - 68/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to Shakepay: Sezzle (87/100), Settle (87/100), Soldo (87/100), Stellar (87/100).

A step up - brands to learn from: YNAB (91/100), Yoti (91/100).

Category leader: Reuters (97/100).

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