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Shama Hotels & Serviced Apartments (shama.com) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Travel & Hospitality brands, Real Estate brands, in the 80th percentile of 18367 Travel & Hospitality brands.
Shama Hotels & Serviced Apartments is a serviced apartment brand operating in major Asian cities, including Bangkok, Hong Kong, and Hangzhou. It offers spacious, home-like accommodations combined with hotel-style amenities and flexibility, targeting business travelers, expatriates, and long-stay guests. The brand emphasizes extended, flexible stays that allow guests to live and explore with the comfort and convenience of a home base while in unfamiliar cities.
| Brand Name | Shama Hotels & Serviced Apartments |
|---|---|
| Domain | shama.com |
| Industry | Travel & Hospitality, Real Estate |
| Main Competitors | Ascott (85/100), Fraser Hospitality (84/100), Oakwood Worldwide (87/100), Lanson Place, Somerset Serviced Residence |
Moz Domain Authority 38/100 vs category average 44 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #929,861 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Shama Hotels & Serviced Apartments appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Live without boundaries in our serviced apartments in Bangkok, Hong Kong, Hangzhou and other locations. Learn more on our official website." (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Instagram, Facebook, X (Twitter), YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Shama Hotels & Serviced Apartments?", Claude could identify the brand as of September 2026. Shama Hotels & Serviced Apartments is a Hong Kong-based operator of serviced apartments and hotels across Asia, including cities like Hong Kong, Shanghai, Beijing, Shenzhen, and Bangkok, catering mainly to business travelers and long-stay guests. Best known for Providing serviced apartments for extended-stay corporate travelers in major Asian cities.
When asked "Best brands similar to Shama Hotels & Serviced Apartments?", Claude would recommend Shama Hotels & Serviced Apartments as of September 2026. It's a recognized name in the serviced apartment space in Asia, so it would be relevant to mention alongside similar extended-stay hospitality brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Shama Hotels & Serviced Apartments's main competitors in Travel & Hospitality: Ascott (85/100), Fraser Hospitality (84/100), Oakwood Worldwide (87/100).
Sources: Brand Analyzer scan
Shama Hotels & Serviced Apartments has limited AI-search visibility, scoring 41/100 on Brand Analyzer's AI visibility composite (visibility 40, trust 38, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Shama Hotels & Serviced Apartments scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Travel & Hospitality options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Shama Hotels & Serviced Apartments can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Shama offers serviced apartments designed for extended and flexible stays, located in major Asian cities including Bangkok, Hong Kong, and Hangzhou. These accommodations provide spacious, home-like living spaces combined with hotel amenities and services, catering to travelers who need more room and independence than a standard hotel room offers.
Shama Hotels & Serviced Apartments is a serviced apartment brand that provides extended-stay accommodations in key Asian cities such as Bangkok, Hong Kong, and Hangzhou. It combines the comfort of home-like living spaces with the amenities and flexibility typically associated with hotels, targeting travelers who need longer-term or flexible housing solutions while abroad.
Shama's accommodations are used by business travelers, expatriates, and other long-stay guests who need flexible, home-like housing while working or living temporarily in cities such as Bangkok, Hong Kong, and Hangzhou. These guests typically require accommodations for extended periods and value the combination of residential comfort and hotel-style convenience.
Shama Hotels & Serviced Apartments scores 41/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Shama Hotels & Serviced Apartments has a limited AI-visibility profile at 41/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is trust (38/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #929,861 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 38/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Shama Hotels & Serviced Apartments from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Shama Hotels & Serviced Apartments: San Francisco Travel (80/100), Sesame Place (80/100), Free2move (80/100), Shaza Hotels (80/100).
A step up - brands to learn from: Zolo (81/100), Zaui (81/100).
Category leader: Cvent (97/100).
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