Elektrisch opladen, overal en altijd
Shell Recharge (shellrecharge.com) scores 71 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Energy & Utilities brands, Automotive brands, Technology brands, in the 25th percentile of 5330 Energy & Utilities brands.
Shell Recharge is an electric vehicle infrastructure company headquartered in Amsterdam and owned by Shell. It offers home chargers, a fast-charging network, and a free charging card and app that provide access to more than 300,000 public charging points across Europe. The company aims to make electric driving accessible by combining home, on-the-go, and fast-charging solutions for EV owners in the Netherlands and Europe.
| Brand Name | Shell Recharge |
|---|---|
| Domain | shellrecharge.com |
| Industry | Energy & Utilities, Automotive |
| Headquarters | Amsterdam |
| Parent Company / Owner | Shell |
| Main Competitors | Tesla Supercharger (88/100), Ionity (82/100), Allego (77/100), Fastned (83/100), EVBox (90/100), ChargePoint (91/100), Vattenfall InCharge (88/100), TotalEnergies Charging (89/100) |
Moz Domain Authority 42/100 vs category average 40 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Shell Recharge has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Shell Recharge biedt thuisladers, een snellaadnetwerk en een gratis laadpas en app waarmee je bij ruim 300.000 publieke laadpalen in Europa terecht kunt." (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: Microdata (Schema.org), og:title, og:description, og:image, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Apache.
Social footprint: verified profiles on Facebook, Instagram; no detected presence on X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Shell Recharge?", Claude could identify the brand as of September 2026. Shell Recharge is Shell's electric vehicle charging network and platform, offering public charging stations, home charging solutions, and fleet charging services, formerly known as NewMotion in Europe. Best known for Operating a large public EV charging network with a mobile app for finding and paying for charging across Europe and North America.
When asked "Best brands similar to Shell Recharge?", Claude would recommend Shell Recharge as of September 2026. It's a major, widely recognized EV charging network backed by Shell's infrastructure, making it a natural mention alongside brands like ChargePoint, EVgo, and Ionity.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Shell Recharge's main competitors in Energy & Utilities: Tesla Supercharger (88/100), Ionity (82/100), Allego (77/100), Fastned (83/100), EVBox (90/100).
Sources: Brand Analyzer scan
Shell Recharge offers home chargers for electric vehicles, a public fast-charging network, and a free charging card and app. The card and app provide access to a network of more than 300,000 public charging points located across Europe, covering both home and on-the-go charging needs.
Sources: Shell Recharge official site
Shell Recharge is an electric vehicle infrastructure company owned by Shell, headquartered in Amsterdam. It provides charging solutions for electric vehicles, including home chargers, a public fast-charging network, and a charging card and app that grants access to over 300,000 public charging points across Europe.
Sources: Shell Recharge official site
Shell Recharge has moderate AI-search visibility, scoring 51/100 on Brand Analyzer's AI visibility composite (visibility 63, trust 33, recommendation 49). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Shell Recharge official site
Shell Recharge is headquartered in Amsterdam. Shell Recharge operates in the Energy & Utilities category.
Sources: Wikidata
Shell Recharge provides electric vehicle charging solutions. It offers home chargers for private use, operates a fast-charging network, and provides a free charging card and app that gives drivers access to more than 300,000 public charging points throughout Europe, enabling charging at home and while traveling.
Sources: Shell Recharge official site
Shell Recharge scores 49/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Energy & Utilities options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Shell Recharge official site
Shell Recharge is known for its extensive European charging network, which includes home chargers, fast-charging stations, and a free charging card and app that connects users to over 300,000 public charging points. It is also known for being backed by Shell, a globally recognized energy company.
Sources: Shell Recharge official site
Shell Recharge can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Shell Recharge official site
Shell Recharge is owned by or part of Shell. Shell Recharge operates in the Energy & Utilities category.
Sources: Wikidata
Shell Recharge is used by owners of electric vehicles in the Netherlands and across Europe who need reliable and convenient charging solutions, both at home and while traveling. Its services target drivers seeking access to a broad, pan-European charging network alongside home charging installation options.
Sources: Shell Recharge official site
Shell Recharge is popular because it combines home charging, a fast-charging network, and a free charging card and app that unlocks access to more than 300,000 public charging points across Europe. This broad accessibility, combined with the trust associated with the global Shell brand, makes it a convenient choice for EV owners seeking comprehensive charging coverage.
Sources: Shell Recharge official site
Shell Recharge scores 51/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Shell Recharge has a limited AI-visibility profile at 51/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (63/100) and its weakest is trust (33/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a Moz Domain Authority of 42/100. The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Shell Recharge from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Shell Recharge: Seplat Energy (71/100), Senzary (71/100), EverBright (71/100), ENGIE (SimplyEnergy) (71/100).
A step up - brands to learn from: ZeroNorth (81/100), The York Water Company (81/100).
Category leader: Electrek (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.