The pioneer in MMA coverage
Sherdog (sherdog.com) scores 89 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Sports & Fitness brands, in the 92nd percentile of 9435 Media & Entertainment brands.
Sherdog is a mixed martial arts media website founded in 1997, recognized as an early and authoritative source for MMA news, fight results, fighter statistics, and community discussion. It covers major organizations such as UFC and Bellator, providing a fighter database, forums, and multimedia content. The site targets MMA fans, fighters, journalists, and enthusiasts seeking comprehensive information on the sport.
| Brand Name | Sherdog |
|---|---|
| Domain | sherdog.com |
| Industry | Media & Entertainment, Sports & Fitness |
| Founded | 1997 |
| Main Competitors | MMA Fighting (85/100), MMA Junkie, Tapology (70/100), BJPenn.com (80/100), UFC, Bloody Elbow (86/100), FightMatrix |
Moz Domain Authority 81/100 vs category average 54 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #20,707 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Sherdog has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "The industry pioneer in UFC, Bellator and all things MMA (aka Ultimate Fighting). MMA news, interviews, pictures, videos and more since 1997." (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube, LinkedIn, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Sherdog?", Claude could identify the brand as of September 2026. Sherdog is a website dedicated to mixed martial arts news, fighter records, event results, and forums, widely used as a go-to database for MMA statistics and fighter profiles. Best known for its comprehensive MMA fighter database and event/fight records.
When asked "Best brands similar to Sherdog?", Claude would recommend Sherdog as of September 2026. It's one of the most established and trusted resources for MMA stats and news, so it would naturally come up alongside sites like MMA Fighting or UFC.com.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Sherdog's main competitors in Media & Entertainment: MMA Fighting (85/100), Tapology (70/100), BJPenn.com (80/100), Bloody Elbow (86/100).
Sources: Brand Analyzer scan
Sherdog offers MMA news articles, fight results, a comprehensive fighter database, interviews, photos, videos, and community discussion forums covering UFC, Bellator, and mixed martial arts more broadly.
Sources: Sherdog official site
Sherdog is a mixed martial arts (MMA) media website founded in 1997 that provides news, fight results, fighter databases, forums, and multimedia content related to UFC, Bellator, and MMA in general.
Sources: Sherdog official site
Sherdog has moderate AI-search visibility, scoring 61/100 on Brand Analyzer's AI visibility composite (visibility 67, trust 55, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Sherdog official site
Sherdog was founded in 1997. Sherdog operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Sherdog delivers news, fight results, statistics, and information about UFC, Bellator, and mixed martial arts. It maintains a fighter database, hosts community forums, and produces multimedia content such as interviews, pictures, and videos for MMA fans.
Sources: Sherdog official site
Sherdog scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Sherdog official site
Sherdog is known for being one of the earliest and most established MMA media outlets, having covered the sport since 1997. It is recognized for its comprehensive fighter database, fight results archive, and long-standing community forums used by fans and insiders.
Sources: Sherdog official site
Sherdog can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Sherdog official site
Sherdog is used by MMA and combat sports fans, fighters, journalists, and enthusiasts who seek news, fight results, rankings, and community engagement related to UFC, Bellator, and mixed martial arts.
Sources: Sherdog official site
Sherdog's popularity stems from its status as an early pioneer in MMA coverage, offering a unique combination of news, fight results, a fighter database, forums, and multimedia content that has made it a trusted resource for MMA fans and insiders since 1997.
Sources: Sherdog official site
Sherdog scores 61/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Sherdog has a moderate AI-visibility profile at 61/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (67/100) and its weakest is trust (55/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #20,707 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Sherdog from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Sherdog: Seznam.cz (89/100), See Tickets (89/100), Simplecast (89/100), Sling TV (89/100).
A step up - brands to learn from: Yr (91/100), Yamaha Corporation (91/100).
Category leader: Complex (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.