Dompet Serba Bisa untuk Semua Transaksi
ShopeePay (shopeepay.co.id) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Finance brands, SaaS brands, E-commerce brands, in the 66th percentile of 15635 Finance brands.
ShopeePay is an Indonesian e-wallet (digital payment) service described as a versatile wallet for payments, lifestyle needs, and financial services. It enables fee-free transfers, QRIS payment cashback, and discounted bill and phone credit payments. Positioned as a leading e-wallet in Indonesia for online shopping and daily financial transactions, it targets digital consumers seeking practical, cost-effective payment and money transfer solutions integrated with online shopping and daily financial needs.
| Brand Name | ShopeePay |
|---|---|
| Domain | shopeepay.co.id |
| Industry | Finance, SaaS |
| Parent Company / Owner | Shopee |
| Main Competitors | GoPay (85/100), OVO (82/100), DANA (78/100), LinkAja (76/100), Flip |
Moz Domain Authority 24/100 vs category average 39 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #20,020 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "ShopeePay, Dompet Serba Bisa untuk berbagai kebutuhan pembayaran, gaya hidup, dan layanan keuangan. Nikmati transaksi aman dan praktis untuk kebutuhan harian." (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is ID-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter); no detected presence on LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is ShopeePay?", Claude could identify the brand as of October 2026. ShopeePay is a digital wallet and e-payment service in Indonesia operated by Shopee (part of Sea Limited), allowing users to pay for online and offline transactions, transfer money, and pay bills directly through the Shopee app. Best known for Being the integrated e-wallet for Shopee's e-commerce platform in Indonesia, widely used for online shopping payments and QRIS-based offline transactions.
When asked "Best brands similar to ShopeePay?", Claude would recommend ShopeePay as of October 2026. It's one of the leading e-wallets in Indonesia alongside GoPay and OVO, so it would naturally come up in a discussion of top digital payment options there.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
ShopeePay's main competitors in Finance: GoPay (85/100), OVO (82/100), DANA (78/100), LinkAja (76/100).
Sources: Brand Analyzer scan
ShopeePay has limited AI-search visibility, scoring 32/100 on Brand Analyzer's AI visibility composite (visibility 10, trust 45, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: ShopeePay official site
ShopeePay scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority.
Sources: ShopeePay official site
ShopeePay is a digital e-wallet service operating in Indonesia that enables users to make payments, transfer money, and access various financial services online. It is described as a versatile wallet designed for payment, lifestyle, and financial needs, and is positioned as a leading e-wallet platform in the country for online shopping and daily transactions.
Sources: ShopeePay official site
ShopeePay facilitates digital payments and financial transactions for consumers in Indonesia. It allows users to pay for goods and services, transfer money without transfer fees, make QRIS payments that earn cashback, and pay for bills and mobile phone credit at discounted rates. It functions as an integrated financial tool for everyday spending and online shopping needs.
Sources: ShopeePay official site
ShopeePay can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: ShopeePay official site
ShopeePay offers e-wallet services including digital payments, peer-to-peer money transfers without transfer fees, QRIS-based payments with cashback rewards, and bill payment and mobile phone credit (pulsa) top-up services at discounted rates. It serves as an integrated financial tool covering daily payment, lifestyle, and financial service needs.
Sources: ShopeePay official site
ShopeePay is known for being a widely used e-wallet in Indonesia offering fee-free money transfers, cashback on QRIS payments, and discounted rates on bill and phone credit payments. It is positioned as a leading digital wallet for online shopping and daily financial transactions in the Indonesian market.
Sources: ShopeePay official site
ShopeePay is used by digital consumers in Indonesia who need convenient and cost-effective solutions for online payments, money transfers, and everyday financial transactions such as bill payments and mobile credit top-ups.
Sources: ShopeePay official site
ShopeePay scores 32/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
ShopeePay has a weak AI-visibility profile at 32/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (55/100) and its weakest is visibility (10/100). It benefits from a global traffic rank of #20,020 (Tranco), open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 24/100. In a live check, Claude could already identify ShopeePay from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to ShopeePay: Sharestates (79/100), Sertifi (79/100), Sibos (79/100), Sifi (79/100).
A step up - brands to learn from: Zurich Italia (81/100), Zurich Insurance Group (81/100).
Category leader: Stripe (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.