The POS you trust, now Lightspeed
ShopKeep by Lightspeed (shopkeep.com) scores 86 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among SaaS brands, Technology brands, Food & Beverage brands, in the 89th percentile of 21335 SaaS brands.
ShopKeep is a point-of-sale (POS) system provider for small to medium-sized retail and restaurant businesses. Originally an independent company, ShopKeep is now part of Lightspeed, a broader POS and commerce technology provider. It offers POS software and hardware to help merchants manage and grow their operations, and existing customers receive continued maintenance and 24/7 support as part of the Lightspeed family.
| Brand Name | ShopKeep by Lightspeed |
|---|---|
| Domain | shopkeep.com |
| Industry | SaaS, Technology |
| Parent Company / Owner | Lightspeed |
| Main Competitors | Square (93/100), Toast (90/100), Clover (83/100), Lightspeed (87/100), Shopify POS (82/100), Revel Systems (78/100), TouchBistro (83/100) |
Moz Domain Authority 53/100 vs category average 36 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #176,508 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
ShopKeep by Lightspeed has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "We’re now part of the Lightspeed family! Current customers: Our team is available 24/7 to help you run and grow your retail or restaurant business." (Meta description: 25 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 3 JSON-LD block(s), FAQ schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: PHP, Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is ShopKeep by Lightspeed?", Claude could identify the brand as of September 2026. ShopKeep was a point-of-sale software company for small businesses like retail shops and restaurants, offering an iPad-based POS system with inventory management, sales reporting, and payment processing. It was acquired by Lightspeed Commerce in 2020 and has since been merged int Best known for iPad-based point-of-sale system for small independent retailers and restaurants.
When asked "Best brands similar to ShopKeep by Lightspeed?", Claude would recommend ShopKeep by Lightspeed as of September 2026. It's a relevant example in small business POS software, though I'd note it's now folded into Lightspeed's main product rather than sold as a standalone brand.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
ShopKeep by Lightspeed's main competitors in SaaS: Square (93/100), Toast (90/100), Clover (83/100), Lightspeed (87/100), Shopify POS (82/100).
Sources: Brand Analyzer scan
ShopKeep by Lightspeed has moderate AI-search visibility, scoring 60/100 on Brand Analyzer's AI visibility composite (visibility 62, trust 41, recommendation 80). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: ShopKeep by Lightspeed official site
ShopKeep by Lightspeed scores 80/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest SaaS options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: ShopKeep by Lightspeed official site
ShopKeep by Lightspeed can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: ShopKeep by Lightspeed official site
ShopKeep is a point-of-sale (POS) system originally built for small to medium-sized retail and restaurant businesses. It has since become part of Lightspeed, a company that provides POS and commerce technology. ShopKeep customers now receive support and maintenance through Lightspeed's infrastructure while continuing to use ShopKeep's POS technology.
Sources: ShopKeep by Lightspeed official site
ShopKeep is used by small to medium-sized retail and restaurant business owners who need point-of-sale systems and hardware to run daily operations such as processing transactions and managing sales.
Sources: ShopKeep by Lightspeed official site
ShopKeep by Lightspeed scores 60/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
ShopKeep by Lightspeed has a moderate AI-visibility profile at 60/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (80/100) and its weakest is trust (41/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #176,508 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify ShopKeep by Lightspeed from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to ShopKeep by Lightspeed: Shipwell (86/100), ShiftCare (86/100), Showpad (86/100), Sierra (86/100).
A step up - brands to learn from: Zuken (91/100), ZipRecruiter (91/100).
Category leader: Hostinger (97/100).
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