Curated by the obsessed, not algorithms
ShopMy (shopmy.us) earns a Brand Analyzer score of 84 out of 100, placing it in the Strong Brand tier among E-commerce brands, Media & Entertainment brands, Fashion & Apparel brands. Among 4019 E-commerce brands analyzed, ShopMy ranks in the 84th percentile (category average 73, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 100/100, Digital Presence 93/100, Visual Identity 96/100, Messaging Clarity 95/100, Trust Foundation 83/100, AI Discoverability 66/100, Brand Authority 66/100.
ShopMy (shopmy.us) is an e-commerce platform that connects shoppers with product recommendations curated by trusted individuals rather than algorithms. It operates in the e-commerce, media & entertainment, and fashion & apparel spaces, allowing curators and influencers to share and monetize their favorite finds while giving consumers access to human-vetted shopping suggestions. The platform positions itself as an authentic alternative to algorithm-driven recommendation systems commonly used by other retail platforms.
| Brand Name | ShopMy |
|---|---|
| Domain | shopmy.us |
| Industry | E-commerce, Media & Entertainment |
| Main Competitors | LTK, ShopStyle (82/100), Amazon Influencer Program (88/100), Lyst, TikTok Shop (90/100), Pinterest (89/100) |
Moz Domain Authority 70/100 vs category average 39 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #13,514 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Shop the recommendations of the world" (Meta description: 6 words. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:description, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
ShopMy scores 36/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
ShopMy has a weak AI-visibility profile at 36/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (60/100) and its weakest is visibility (10/100). It benefits from a global traffic rank of #13,514 (Tranco), a Moz Domain Authority of 70/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no strong Wikidata entry. In a live check, Claude could already identify ShopMy from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is ShopMy?", Claude could identify the brand as of August 2026. ShopMy is a platform that connects content creators, particularly in fashion and lifestyle, with brands for affiliate marketing, letting creators build shoppable storefronts and earn commissions on products they recommend. Best known for affiliate link and storefront tool for influencers to monetize product recommendations.
When asked "Best brands similar to ShopMy?", Claude would recommend ShopMy as of August 2026. It's a notable player in the creator commerce and affiliate marketing space, especially popular among fashion influencers, so it would come up alongside tools like LTK.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
ShopMy's main competitors include LTK, ShopStyle (82/100), Amazon Influencer Program (87/100), Lyst, TikTok Shop (90/100). These companies compete in the E-commerce space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
ShopMy and TikTok Shop are competitors in E-commerce. Brand Analyzer scores ShopMy at 84/100 and TikTok Shop at 90/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to ShopMy include LTK, ShopStyle (82/100), Amazon Influencer Program (87/100), Lyst, TikTok Shop (90/100). Each is an established option in the E-commerce space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
ShopMy has limited AI-search visibility, scoring 36/100 on Brand Analyzer's AI visibility composite (visibility 10, trust 60, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: ShopMy official site
ShopMy scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: ShopMy official site
ShopMy can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: ShopMy official site
ShopMy is an e-commerce platform that connects shoppers with product recommendations curated by trusted individuals, or 'tastemakers,' rather than algorithm-driven suggestions. It operates at the intersection of e-commerce, media, and fashion, functioning as a marketplace where curators share and monetize product recommendations and shoppers can browse human-selected picks.
Sources: ShopMy official site
ShopMy enables trusted curators and influencers to share personal product recommendations across categories such as fashion and apparel, which shoppers can browse and purchase from. It provides tools for curators to compile and monetize their favorite product finds, while giving consumers access to human-curated shopping recommendations as an alternative to algorithm-based suggestions found on typical e-commerce sites.
Sources: ShopMy official site
ShopMy is used by two main groups: consumers seeking authentic, trustworthy product recommendations instead of algorithm-driven suggestions, and influencers or curators who want to share and monetize their favorite product finds. This makes it relevant both to everyday shoppers and to content creators in fashion and lifestyle spaces.
Sources: ShopMy official site
Ranked closest to ShopMy: ShopClues (84/100), Routific (84/100), Skullcandy (84/100), Skylar (84/100).
A step up - brands to learn from: Zoom (91/100), Vivid Seats (91/100).
Category leader: IONOS (97/100).