Premium Gear for Grapplers
Shoyoroll (shoyoroll.com) scores 85 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Sports & Fitness brands, Fashion & Apparel brands, E-commerce brands, in the 90th percentile of 6489 Sports & Fitness brands.
Shoyoroll is an American clothing brand that designs and sells jiu-jitsu apparel and kimonos. Positioned as a premium lifestyle brand within the grappling community, it creates performance-oriented gear inspired by elite grapplers. The company targets jiu-jitsu practitioners and martial arts enthusiasts seeking high-quality, distinctively designed equipment, combining functional performance with aesthetic design elements tied to grappling culture.
| Brand Name | Shoyoroll |
|---|---|
| Domain | shoyoroll.com |
| Industry | Sports & Fitness, Fashion & Apparel |
| Main Competitors | Gameness (81/100), Scramble (78/100), Hyperfly (82/100), Fuji Sports (82/100), Venum (89/100), Tatami Fightwear (77/100), Kingz Kimonos (78/100) |
Moz Domain Authority 33/100 vs category average 44 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,724,686 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Shoyoroll has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Welcome to shoyoroll brand. You can find jiu-jitsu clothing and kimonos on our site. Following the best grapplers on earth." (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Shoyoroll?", Claude could identify the brand as of October 2026. Shoyoroll is a premium Brazilian Jiu-Jitsu apparel brand known for high-end gis and streetwear-influenced BJJ gear, originally launched with ties to Eddie Bravo's 10th Planet Jiu-Jitsu scene before becoming an independent brand under Atama's parent company. Best known for Limited-edition, hype-driven BJJ gi drops with cult-like following in the grappling community.
When asked "Best brands similar to Shoyoroll?", Claude would recommend Shoyoroll as of October 2026. It's a well-known name among BJJ practitioners looking for premium, collectible gis, so it fits naturally in a list of top grappling apparel brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Shoyoroll's main competitors in Sports & Fitness: Gameness (81/100), Scramble (78/100), Hyperfly (82/100), Fuji Sports (82/100), Venum (89/100).
Sources: Brand Analyzer scan
Shoyoroll has moderate AI-search visibility, scoring 62/100 on Brand Analyzer's AI visibility composite (visibility 61, trust 55, recommendation 73). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Shoyoroll official site
Shoyoroll scores 73/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Shoyoroll official site
Shoyoroll can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Shoyoroll official site
Shoyoroll offers jiu-jitsu clothing and kimonos, described as premium, performance-oriented apparel designed for grapplers and martial arts practitioners. Products are sold through the brand's e-commerce site.
Sources: Shoyoroll official site
Shoyoroll is an American clothing brand that specializes in jiu-jitsu apparel and kimonos. It is positioned as a premium lifestyle brand within the grappling community, offering gear inspired by elite grapplers and designed for practitioners who value both performance and distinctive aesthetics.
Sources: Shoyoroll official site
Shoyoroll designs, produces, and sells jiu-jitsu clothing and kimonos. The brand creates apparel intended for grappling performance while incorporating design elements inspired by top-level grapplers, selling its products primarily through e-commerce.
Sources: Shoyoroll official site
Shoyoroll's products are used by jiu-jitsu practitioners, grapplers, and martial arts enthusiasts who seek premium, performance-oriented apparel and kimonos for training and competition.
Sources: Shoyoroll official site
Shoyoroll scores 62/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Shoyoroll has a moderate AI-visibility profile at 62/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (73/100) and its weakest is trust (55/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #1,724,686 (Tranco). The main gaps holding it back: a low Moz Domain Authority of 33/100. In a live check, Claude could already identify Shoyoroll from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Shoyoroll: Sea Ray (85/100), SCHEELS (85/100), Snowbird (85/100), Spiideo (85/100).
A step up - brands to learn from: Yonex (91/100), Yakima (91/100).
Category leader: Complex (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.