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NHS Shropshire, Telford and Wrekin (shropshiretelfordandwrekin.nhs.uk) scores 62 out of 100 on Brand Analyzer, placing it in the Developing tier among Healthcare brands, Government brands, in the 8th percentile of 18256 Healthcare brands.
NHS Shropshire, Telford and Wrekin is an NHS administrative body and integrated care system responsible for coordinating healthcare services across Shropshire, Telford and Wrekin, England. It connects residents to pharmacy services, vaccinations, and preventative health programs tailored to local needs. The organization positions itself as a trusted public health authority focused on improving health outcomes through early diagnosis, vaccination, and community wellbeing initiatives, serving residents seeking NHS healthcare services and health information.
| Brand Name | NHS Shropshire, Telford and Wrekin |
|---|---|
| Domain | shropshiretelfordandwrekin.nhs.uk |
| Industry | Healthcare, Government |
| Parent Company / Owner | NHS England |
| Main Competitors | NHS Black Country Integrated Care Board, NHS Staffordshire and Stoke-on-Trent Integrated Care Board, NHS Cheshire and Merseyside Integrated Care Board, NHS Herefordshire and Worcestershire Integrated Care Board, Bupa (80/100), Spire Healthcare (84/100) |
Moz Domain Authority 38/100 vs category average 40 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #3,923,242 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Explore NHS Shropshire, Telford, and Wrekin" (Meta description: 6 words. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on Facebook, Instagram, LinkedIn, X (Twitter), YouTube; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is NHS Shropshire, Telford and Wrekin?", Claude could identify the brand as of October 2026. NHS Shropshire, Telford and Wrekin is the Integrated Care Board responsible for planning and commissioning NHS healthcare services for residents in the Shropshire, Telford and Wrekin area of England. Best known for Commissioning and coordinating NHS healthcare services across Shropshire, Telford and Wrekin.
When asked "Best brands similar to NHS Shropshire, Telford and Wrekin?", Claude would not surface NHS Shropshire, Telford and Wrekin as of October 2026. It's a regional NHS administrative body rather than a consumer brand, so it wouldn't come up in a general 'best healthcare brands' recommendation context.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
NHS Shropshire, Telford and Wrekin's main competitors in Healthcare: Bupa (80/100), Spire Healthcare (84/100).
Sources: Brand Analyzer scan
NHS Shropshire, Telford and Wrekin has limited AI-search visibility, scoring 29/100 on Brand Analyzer's AI visibility composite (visibility 13, trust 39, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
NHS Shropshire, Telford and Wrekin scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
NHS Shropshire, Telford and Wrekin is an NHS administrative body that functions as the local integrated care system (ICS) for the Shropshire, Telford and Wrekin area in England. It coordinates and oversees the delivery of NHS healthcare services, including pharmacy services, vaccinations, and preventative health programs, for residents of the region.
NHS Shropshire, Telford and Wrekin can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
NHS Shropshire, Telford and Wrekin offers pharmacy services, vaccination programs, and preventative health initiatives tailored to the local population. It also provides health information and coordinates access to NHS healthcare services for residents of the area.
The organization serves residents of Shropshire, Telford and Wrekin who are seeking NHS healthcare services, vaccinations, pharmacy access, and general health information within their local community.
It is known for serving as the local NHS integrated care system responsible for early diagnosis, vaccination programs, and community wellbeing initiatives aimed at improving health outcomes in Shropshire, Telford and Wrekin.
NHS Shropshire, Telford and Wrekin scores 29/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
NHS Shropshire, Telford and Wrekin has a weak AI-visibility profile at 29/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is visibility (13/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #3,923,242 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 38/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify NHS Shropshire, Telford and Wrekin from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to NHS Shropshire, Telford and Wrekin: She Recruits (62/100), Santa Clara Valley Medical Center (62/100), Sonic Healthcare USA (62/100), Österreichische Sozialversicherung (62/100).
A step up - brands to learn from: Zentralwohlfahrtsstelle der Juden in Deutschland e.V. (71/100), ZT Corporate (71/100).
Category leader: Booksy (96/100).
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