Sigma Dos Brand Score: 60/100 - Developing tier

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Sigma Dos (sigmados.com) scores 60 out of 100 on Brand Analyzer, placing it in the Developing tier among Marketing & Advertising brands, Education brands, Other brands, in the 7th percentile of 9498 Marketing & Advertising brands.

AI Snapshot

Sigma Dos is a Spanish market and social research firm founded in 1982, headquartered on Calle de Velázquez. With over 40 years of experience, it specializes in demoscopy, producing barometers, opinion studies, and trend analyses. The company positions itself as a reference in social and market research, serving professionals, institutions, and companies interested in public opinion data and social science training.

Key facts about Sigma Dos
Brand NameSigma Dos
Domainsigmados.com
IndustryMarketing & Advertising, Education
Founded1982
HeadquartersCalle de Velázquez
Main CompetitorsIpsos (93/100), GAD3 (68/100), 40dB (70/100), Kantar (85/100), Metroscopia, CIS (Centro de Investigaciones Sociológicas), GfK (82/100), NC Report

Evidence

Ranked #2,505,401 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "Recibe en tu correo las novedades de Sigma Dos: barómetros, estudios, análisis de tendencias y contenidos sobre investigación social aplicada." (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Social footprint: verified profiles on X (Twitter), Facebook, Instagram, GitHub; no detected presence on LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know Sigma Dos?

Live results from asking a general-purpose AI assistant about the brand, checked November 2026.

When asked "What is Sigma Dos?", Claude could not identify the brand as of November 2026. I don't genuinely recognize 'Sigma Dos' as a specific company, likely because it's a small or regional marketing and advertising agency with limited presence in widely available training data.

When asked "Best brands similar to Sigma Dos?", Claude would not surface Sigma Dos as of November 2026. I can't vouch for or recommend a company I don't have verified information about.

People Also Ask About Sigma Dos

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are Sigma Dos's main competitors?

Sigma Dos's main competitors in Marketing & Advertising: Ipsos (93/100), GAD3 (68/100), 40dB (70/100), Kantar (85/100), GfK (82/100).

Sources: Brand Analyzer scan

When was Sigma Dos founded?

Sigma Dos was founded in 1982. Sigma Dos operates in the Marketing & Advertising category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

Where is Sigma Dos headquartered?

Sigma Dos is headquartered in Calle de Velázquez. Sigma Dos operates in the Marketing & Advertising category.

Sources: Wikidata

Does ChatGPT recommend Sigma Dos?

Sigma Dos scores 33/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Marketing & Advertising options. Recommendation depends on crawlability, structured data, and category authority.

Sources: Sigma Dos official site

How can Sigma Dos improve its AI discoverability?

Sigma Dos can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Sigma Dos official site

What is Sigma Dos?

Sigma Dos is a Spanish research company founded in 1982 that specializes in social and market research, particularly public opinion studies and demoscopy. It is headquartered on Calle de Velázquez in Madrid and has over 40 years of experience in the field. The company produces barometers, trend analyses, and opinion studies aimed at helping institutions, companies, and professionals understand social and market dynamics.

Sources: Sigma Dos official site

Recommendations

AI visibility

Sigma Dos scores 20/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Sigma Dos has a weak AI-visibility profile at 20/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (33/100) and its weakest is trust (4/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #2,505,401 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check (November 2026), Claude could not identify Sigma Dos from memory, confirming the gaps above.

Visibility - 23/100

Trust - 4/100

Recommendation likelihood - 33/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to Sigma Dos: ShopperFacts (60/100), Shift DSM (60/100), Slink Design (60/100), Smore (60/100).

A step up - brands to learn from: Zocket (71/100), ZenX Academy (71/100).

Category leader: Accenture (97/100).

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