Sign Language Learning for Families
Signing Time (signingtime.com) scores 86 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Education brands, Media & Entertainment brands, in the 93rd percentile of 11333 Education brands.
Signing Time is a US television program and educational media brand that produces video content teaching sign language to children and families. Its ad-free, algorithm-free videos are designed to be engaging and self-paced, helping infants, toddlers, and young children-including those with developmental delays or special needs such as Down syndrome-communicate with caregivers. The brand targets parents, grandparents, and caregivers seeking a distraction-free, multi-sensory tool for early sign language education.
| Brand Name | Signing Time |
|---|---|
| Domain | signingtime.com |
| Industry | Education, Media & Entertainment |
| Main Competitors | Baby Signing Time, Signed Stories (67/100), Kindergarten Sign Language (KSL) / My Smart Hands (76/100), Sesame Street (84/100), PBS Kids (84/100), Rachel Coleman's Two Little Hands Productions (86/100) |
Moz Domain Authority 53/100 vs category average 49 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Signing Time has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Signing Time" (No meta description. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Signing Time?", Claude could identify the brand as of September 2026. Signing Time is an educational media franchise that produces videos teaching American Sign Language to babies, toddlers, and young children, often including kids with hearing loss or special needs. It was created by Rachel Coleman and became popular through PBS broadcasts and DVD Best known for Teaching sign language to babies and young children through video series.
When asked "Best brands similar to Signing Time?", Claude would recommend Signing Time as of September 2026. It's one of the most recognized brands for baby sign language education, so it would naturally come up in that context.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Signing Time's main competitors in Education: Signed Stories (67/100), Kindergarten Sign Language (KSL) / My Smart Hands (76/100), Sesame Street (84/100), PBS Kids (84/100), Rachel Coleman's Two Little Hands Productions (86/100).
Sources: Brand Analyzer scan
Signing Time has moderate AI-search visibility, scoring 58/100 on Brand Analyzer's AI visibility composite (visibility 55, trust 65, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Signing Time official site
Signing Time scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Signing Time official site
Signing Time is a US television program and educational media brand that produces video content designed to teach sign language to children and families.
Sources: Signing Time official site
Signing Time creates and distributes ad-free, algorithm-free video content that teaches sign language to infants, toddlers, and young children, including those with developmental delays or special needs. The content is designed to be engaging, multi-sensory, and self-paced, allowing families to learn at their own speed and convenience.
Sources: Signing Time official site
Signing Time can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Signing Time official site
Signing Time offers video content, delivered as part of a television program, that teaches sign language to children and families. The content is designed to be flexible, self-paced, ad-free, and algorithm-free, targeting early childhood education and communication development.
Sources: Signing Time official site
Signing Time is used by parents, grandparents, and caregivers of infants, toddlers, and young children, including those with developmental delays or special needs such as Down syndrome, who want to teach sign language to improve communication within the family.
Sources: Signing Time official site
Signing Time is known for its television program format and educational videos that teach sign language to young children, particularly those with special needs such as Down syndrome. It is recognized for offering a distraction-free, ad-free learning environment focused on family communication.
Sources: Signing Time official site
Signing Time scores 58/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Signing Time has a limited AI-visibility profile at 58/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (65/100) and its weakest is visibility (55/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a Moz Domain Authority of 53/100. In a live check, Claude could already identify Signing Time from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Signing Time: Shmoop (86/100), SHAPE America (86/100), Simons Foundation (86/100), Skeptic (86/100).
A step up - brands to learn from: Washington State University (91/100), Workaway (91/100).
Category leader: Canva (97/100).
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